5 Things Every Good Website Has

  Your company website is one of your most important marketing tools, which is why it is important to invest in a digital marketing expert to design and maintain your site for you. If you spend enough time comparing the websites of your competition and sites outside of your industry, you will start to notice…

4 Brands With The Coolest Newsletters

Why do companies use newsletters and what makes a newsletter effective? There are many ways to effectively use newsletters, but the most recent trend is to get more clicks for email marketing by including a newsletter. When a newsletter is effective, it can deliver important product information and help support an existing customer base. The…

5 Tips To Increase Your Click To Open Rates

A Click-To-Open (CTO) rate is the percentage of people who open a marketing email after they have received it. Reputable digital marketing companies only send emails to people who have opted-in to receive marketing pieces, but opting-in to getting marketing emails does not bind a recipient to open those messages. If you want to increase…