website

The Basics of an Effective Website

A company without a website may as well not exist as far as most consumers are concerned. A website provides a measure of legitimacy and professionalism that cannot be overlooked, especially when there are so many competitors vying for the customer’s loyalty. Does your website measure up? The Why Why are your customers on your…

leads

Generate Leads with These Tips

Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…

impressions

Impressions vs. Expressions

Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…

Blogging

Why Blogging is Important for Your Business

Interestingly, blogging started out as a way for individuals to share their experiences or opinions on a topic with their friends online and the greater public. Today, however, businesses have realized the usefulness of blogs to bring in customers and enhance their online presence. Blogs can serve multiple purposes from a marketing perspective, all of…

Make Social Media Work For You

Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…

email

Does Email Marketing Really Work?

The short answer is, yes, but only if you are doing it right. In fact, according to MarketingSherpa, 91% of adults in the U.S. like to receive promotional emails from companies they do business with. In order to effectively conduct an email marketing campaign, you must be mindful of the consumer’s wants. The last thing…