Creating a Buyer Persona for your Business

The era of big data has opened up marketing possibilities that had never been available before. Digital marketing experts have been creating buying personas for a long time, but the new data that is being collected these days can help create more accurate buying personas with more predictable reactions to changes in product specifications and…

Essential Elements of B2B Marketing

Business-to-business (B2B) marketing is a science and an art. Digital marketing experts are gathering more information than ever before to help increase the success of a B2B campaign, and that includes buying trends based on social media posts. But as much as the technology and amount of information has changed, there are still elements that…

Digital Marketing Trends For 2017

As Internet technology becomes more advanced and integrated into our daily lives, the work of digital marketing experts becomes more important. New technology means the need for new marketing tactics that will reach target audiences. For example, the rise in mobile computing means that digital marketing experts need to devise ways to put big messages…

Digital Marketing Trends

It can be said that no industry evolves faster than the digital marketing industry, and that has a lot to do with the way that technology changes. Over time, digital marketing has allowed companies to reach not just specific parts of their target audience, but it has also allowed companies to give each customer a…

5 Common Mistakes

5 Common Mistakes Businesses Make Online

Digital marketing is critical to the success of any business, and that means that businesses have to be savvy when it comes to being online. Smart business owners hire digital marketing agencies to look after their websites and online networks, but hiring an agency does not mean that you no longer have any responsibility towards…