Direct Mail vs Email Marketing

As technology advances, many business owners start to think that the old ways of doing things are being replaced. For example, it is a common misconception that email marketing is replacing direct mail marketing because of cost and effectiveness. But when you look at what is really happening in the worlds of email and direct…

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Timing is Everything: Make Use of Your Email Lists with Smart Marketing

Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes…