Quant Marketing Goes Mainstream

  Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…

Visualization Is More Important Than Ever

  Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…

leads

Generate Leads with These Tips

Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…

Analytics

Getting To Know Google Analytics

If you are just starting to work with a digital agency, then you will want to take a crash course in Google Analytics to be prepared for the data and information you will receive. Google’s analytical software is one of the most comprehensive in the industry, and it is the choice of digital agencies all…

What Is Your Target Audience?

What Is Your Target Audience?

In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…