CPC

Calculating Your Cost-Per-Click

The Pay-Per-Click (PPC) online marketing method has a sales component called the Cost-Per-Click (CPC). The CPC is exactly what it says it is in that it is the cost the advertiser pays for every click they receive during a PPC campaign. Determining the CPC is extremely important because it will help the advertiser determine what…

Drive PPC

4 Ways To Drive PPC Conversions

While all marketing is designed to sell products or services, some forms of marketing are expected to get more direct results than others. For example, the investment a company makes in pay per click marketing is considered successful when the conversion rate is high. The conversion rate is the percentage of clicks that turn into…