Your company invests a lot of time and money into a digital agency to make your website and all of your associated online marketing effective. Over time, you start to see the positive effects of what your digital agency has been doing and you start getting emails, client form responses, and phone calls on a regular basis. You think you have just died and gone to business heaven, but then you realize that none of these leads are turning into customers.
You could blame your digital agency for the lack of new clients, but the truth is that your response time is the real culprit. This is the Internet era where everyone expects everything immediately, and that includes responses to sales inquiries.
How Fast Should You Respond?
The truth is that you should work out a way where your prospects get responses to their sales inquiries in five minutes or less. Whether it is an actual phone call, email, or text from you, or an automated response that leads to a real phone call quickly, you need to give your customer some sort of response in five minutes or less if you want to grab their business.
Why Do I Have To Respond So Fast?
In the Internet age, life moves very fast. Not only is the daily pace of life quicker than it used to be, but the attention span of people is much shorter. People have never had so much information to absorb before, and that means that they spend a lot of time on the Internet trying to take it all in. When someone sends you a sales inquiry, your window of response is short and you have to respond quickly if you want that business.
Immediately after your potential customer makes their inquiry on your website, they may linger on your site for a little while before they head off to a meeting, spend time on Facebook looking at cat videos, or have to go take care of the kids. People in this day and age do not stay in one place very long, and if you wait longer than five minutes to respond to a sales inquiry then something else will have distracted your potential customer to the point where they may not even want to discuss their inquiry anymore. To combat the fast pace at which people work and live, you must respond to sales inquiries within five minutes.
Make Your Business The Only Right Choice
When you respond to a sales inquiry in five minutes or less, you are going to impress your customer with your efficiency. You have broken down several barriers that often take weeks to tackle, and all because you responded to a sales inquiry in five minutes or less.
Your entire business should be centered around quick response times to your customers if you want to maintain a grow your customer base. If you always respond to customers within a few minutes of their messages, then you will significantly decrease the chances that your customers will do business with anyone else.
Everything in the Internet age is faster, and that includes response times to sales inquiries. If you want to dazzle a new customer right from the start, then respond to their sales inquiry within five minutes and establish a profitable client relationship.