Digital marketing experts spend a great deal of time following various marketing mediums as they evolve and change. Perhaps no marketing medium has changed more over the past few years than Facebook. Over the course of time, Facebook has gone from an inefficient way to try and advertise your business to one of the most cost effective marketing platforms available. If you know how to use Facebook advertising, then you can get a lot out of it.
Reach A Focused Audience
One of the truly effective elements of Facebook advertising is that you can reach a very focused audience with every ad. Facebook is one of the few online platforms where users will give a wide variety of details about where they live, what they like, what they do, and the kinds of products they are interested in.
The primary benefit of this kind of detailed information is that you can conduct a series of advertising campaigns to promote different products and know that you are reaching the right audience. Few advertising platforms offer the kind of precise audience information and options that Facebook does.
Don’t Advertise To Sell
If you want to get a high ROI with Facebook advertising, then don’t try to sell products with your marketing. While you can choose the precise audience your marketing reaches, you cannot choose when your advertising is shown. That means that you are usually not going to hit your audience when it is in a buying mood.
When you advertise on Facebook, you should advertise to enhance your company’s public image and build your prospects list. Each advertisement should be designed to capture your audience’s attention and help increase your brand awareness along with gaining more social media exposure. You can also use your ads to collect customer prospect information from the people who click on your ads. Whether they buy a product or not, you will still have their information to add to your list of prospects.
Pay Per Click
Perhaps one of the biggest advantages to Facebook advertising is that it is set up as a pay per click marketing system, which means that you only pay when people click on your link. This means that your target audience will see your ads constantly, but you only pay if they actually click on the ad. Pay per click advertising is one of the best ways to get extended exposure without paying a lot of money upfront. With Facebook advertising, your ad is seen all day long by people who fit your precise target audience and can offer you a a great return on your marketing investment.
Collect Valuable Information
With Facebook advertising, you can see how popular your ad is and what types of results your ad is getting. The Facebook analytics let you see how many likes and comments your ad gets, the number of people who saw your ad, the number of times your ad was seen, and the number of times your ad was shared. All of this information is valuable in creating more effective Facebook advertising in the future.
Facebook advertising offers a very effective ROI for small business that have a tight marketing budget. With a captive community of millions of people to draw from, you will get the kind of exposure you need on Facebook at a very reasonable cost.