Your customers are searching for your product or service online, we can help you look like a rockstar and stand above the competition.
Our highly skilled team delivers your message, in your voice, consistently to your audience. These days, traditional marketing strategies no longer work. Online advertising has transformed into a highly technical, digital communication playground. Our holistic online marketing services work for your business from multiple fronts including Pay Per Click, Content Creation, Social Media Management, Email marketing, and Re-Marketing.
The online arena is where today’s customers are, which means your business needs to be there too. Online marketing encompasses any method used to promote your business or service over the Internet. Utilized correctly, online marketing can build and enhance your online presence, credibility, and consumer base, ultimately bringing in more profits.
When Tom & Co. promotes your business via methods like email marketing, social media management and search engine optimization, the end result will be a larger online presence, generating all those new leads you’re looking for. We make it simple and effective for you, so you can get back to doing what you do best – running your business.
Effective email marketing starts with a quality email list. After all, you don’t want to waste time emailing people that aren’t your target audience or just aren’t viable customers due to geographic location or other factors. There is little chance for conversion from emails to those who aren’t interested and all you are doing is linking negative feelings and your brand. Thus, an email list of people who willingly subscribe to communication from your business is crucial. Such an email list can be difficult to build, especially since consumers generally hate spam. At Tom & Co. we know how to implement the correct call-to-actions on your website to entice visitors to signup for your email list. With a solid list your email marketing programs will automatically become a little bit more effective.
Secondly, we know how to design a stunning HTML email to boost your click through rate. We can also create text only ad copy emails that say just the right thing to boost conversion. Either way, our graphic design team will take your brand’s image into consideration, ensuring a cohesive look through your email marketing campaign that neatly ties back to your business. We know what kind of subject line is sure to grab attention and generate clicks. The trick? Personalization and customization. We have to give the people what they want in a polished email that will encourage clicks and ultimately, purchases from your business.
Thirdly, to get the most out of your email marketing efforts you need a seamless landing page design to link your HTML email to. Your landing page should re-enforce the call-to-action and provide an easy to follow and identify way to take the next step…purchase. This landing page also offers the ability for us to monitor and keep track of the success of any email campaign. By tracking how many visits the landing page generates, a visit that can only happen if the user clicks on the link provided in an email, we can determine the click through rate.
Creating and executing an email campaign is all well and good. But how can you hope to improve or even gauge success without some measurement metrics? After we send out your mass email, we will analyze your statistics including: percent opened, rejected, requests for removal, click through rate, conversions (sales), and more. From there we can figure out what works best and learn how to reach your audience in more refined ways.
Social Media Management
Success online and in social media is dependent on creating value. To build your brand online we work with you to come up with a plan, create valuable content and share that content on the internet. Our process creates magnetic attraction between your best customers and you.
In today’s world, social media is seen as a given for any company. A business without a social media account doesn’t seem very legitimate, or very relatable. Social media platforms allow your business to not only engage with the audience (answer any questions, respond to reviews, and interact with loyal customers) but also to monitor what consumers are saying about you. Word-of-mouth, perhaps the most credible marketing tactic, is amplified many times over via social media. In order to have a say about what people are saying about your brand, you need to be at the start of the conversation.
Search Engine Optimization
When someone “googles” your product or service our goal is to make sure you come up in the top search results. We optimize your site for search engines so that clients that weren’t necessarily looking for you in particular can find you and do business with you.
Let’s face it. If your business isn’t on at least the first page of search results (preferably at the top of this first page), then your business might as well not exist as far as consumer are concerned. We’ll make sure your website is working for you, not against you, by pushing it through the clutter and to the top of search results through search engine optimization.
Learn a little bit more about our SEO techniques and service here.