There are plenty of social media platforms for businesses to choose from, but only a select few will get the kind of results that make the effort worth it. The big social media platforms most businesses use are Facebook and Twitter, but there are other platforms that are growing quickly and have a lot to offer to businesses looking to expand their customer bases.
Instagram is a social media platform that is constantly evolving and becoming more popular each week. There are millions of users on Instagram, and the platform hopes to keep adding users at a rapid pace. Instagram used to be used primarily by younger consumers, but it has become a desirable social media platform among digital agencies ever since its demographic expanded considerably. You need to learn how to use Instagram to help your business if you want to stay ahead of the competition.
Maximize Your Bio
You only get one chance to make a first impression and that is why your Instagram bio has to be a winner. Offer your target audience information it will want to read using language it finds comfortable. This is where knowing your target audience becomes critical as a well-designed bio can mean the difference between success and failure on Instagram.
Use The Business Profile Feature
People who will interact with you on Instagram know you are a business, so it is a good idea to use the business profile feature to give as much information as possible. Take advantage of all of the information you can offer and be sure to include your physical address, phone number, and email address. Also remember to include your company’s website address in all of your Instagram profiles.
Choose The Right Profile Image
Instagram is a visual social media platform, so it is important to choose the right images for everything you do. If your company has a mascot, then this would be a preferable image for your profile because it is accessible and fun. If you do not have a mascot, then put your company’s logo in to help reinforce your online brand.
Have A Purpose In Mind
Instagram is an effective platform, but it is limited in what it can do for your business. It is important to examine this platform and create specific goals you want to achieve to help increase revenue. Goals such as advertising products and enhancing brand recognition make sense with a social media platform that is based primarily on images.
Be Consistent With Your Images
When you are choosing images for Instagram, be sure to choose images that have a similar style. For example, if your company colors are blue and gold, then make sure all of the pictures you post feature the colors blue and gold. Some companies use simple images, while others like to post busy pictures. Either way, you need to be consistent if you want to build an audience.
Instagram is a rapidly growing social media platform that is starting to reach millions of people from a variety of demographics around the world. You need to start working with a digital agency that understands Instagram to help you develop effective Instagram policies that will grow your customer base and enhance your revenue.