Social media is not going away any time soon as it has started to replace a variety of communication and media platforms for people all around the world. More people get their news and communicate with friends and family through social media than many other traditional forms of communication.
As social media evolves, you need to understand the best ways to utilize these platforms as 2015 transitions into 2016. There will be a few changes to the way users interact with social media in 2016, and your company needs to be up to date on those changes if you want to get the most from your Internet presence.
If you have not already downloaded the mobile apps for your favorite social media platforms, then do so now so you can take advantage of them. Not only are mobile apps convenient, but many social media platforms are starting to offer features to mobile users that cannot be found on standard desktop computers.
For example, Snapchat is a social media platform that can only be accessed through its app. If you want to stay up to date on social media in 2016, then start downloading apps.
Make Way For Twitter
Twitter has been growing in popularity for a couple of years now and it is looking to have a breakout year in 2016. What is a breakout year for a social media platform? It is the year when that platform becomes the social media platform of choice for people all over the world.
Twitter is at the top of a lot of lists for 2016, and that includes lists that talk about the social media platform businesses will want to use. Make way for Twitter in 2016 and start learning the platform if you want to grow your business.
Dial Down On Facebook
Facebook was a great idea when it first came out and that great idea was so popular that it put Myspace on a permanent vacation. But everyone knows that Internet trends come and go, and Facebook is a social media trend that is on the way out.
Over the past couple of years, Facebook has managed to monetize and segment its service so bad that it no longer offers any real value to businesses. If you want to market your business on Facebook, then it will cost you a lot of money. For example, every post a business puts on its Facebook page must be boosted (paid exposure) if that business wants to reach its real target audience. Facebook was a great idea, until it got greedy. Now Facebook is on the way out.
Experiment With Other Platforms
While Twitter is the rise, you can start experimenting with other social media platforms to find the one that will replace Twitter some day. Snapchat, Pinterest, Instagram and Vine are just some of the emerging social media platforms that you should check out and see if they work for your business. Remember to talk to an Internet marketing expert about matching up the demographic of a social media platform with the demographic of your target audience.
As 2016 approaches, your business needs to get up to date on the latest social media trends. Your target audience is already transitioning to the newest social media site of interest, which means that your company should be on that platform as well.