How Social Media Platforms Work Together To Give Your Business Exposure

You can find plenty of information on why it is important to leverage social media to gain exposure for your website, but very few people tell you how it really works. Why is it important to have a Twitter account and an Instagram account? Don’t they basically do the same thing? 

When you work with our experts, you quickly realize that your social media presence is like a chain that requires all of its links to be strong for the chain to be effective. Your social media platforms all work together and it is important for you to understand how.

Not Everyone Is On Twitter

Believe it or not, you know people who do not have a Facebook account. You also know people who use Instagram instead of Twitter. The great thing about social media is that it has something for everyone and that creates diversity. In order to reach a maximum audience, you need to be on every social media platform at the same time.

The social media platforms can all be interconnected and you can have one message sent out to all of the different websites at the same time. All of your social media accounts work together to make sure that you do not leave any prospective customers behind.

Your Social Media Pushes People To Your Website

Your Facebook page is not an island unto itself. When individuals get Facebook pages, it is to connect with other individuals. When companies get Facebook pages, it is to drive more traffic to their corporate websites.

The best way to picture your overall online presence is to imagine it is like a wheel with spokes protruding from it. Each spoke is one of your social media pages and they all connect to the central hub, which is your website. Your social media pages all work together to increase your website traffic and boost revenue.

Some People Are Extremely Comfortable With Social Media

There is a growing contingency of Internet users who would rather utilize your company’s Facebook page than your website. Instead of getting company updates from your website’s news page, some people would prefer to get those updates on Twitter.

Your social media presence works hand in hand with your website to make sure that your corporate messages are getting out to everyone who wants them. If a customer prefers to use your company Facebook page, then set up a Facebook store and be sure to grab that revenue. 

Viral Information Is Important To Many People

People love the allure of viral information. Social media is alive with rumors and breaking news that social media users believe cannot be found anywhere else. When someone sees a piece of information on social media in a viral way, that adds credibility to your company. It is extremely difficult to describe, but going viral is an extremely powerful marketing tool and it is tailor-made for social media.

For example, let’s say your company made a huge donation of cash and food to a charitable organization to help flooding victims in your area. Instead of putting out an official press release right away, you first allow the information to leak out online. Once the actual press release comes out, its value has skyrocketed because people already know what your company has done. 

Social media management is just one of our services, but it can have a tremendous affect on your company’s revenue. Give us a call and we will show you just how powerful social media can be and how much money it can really make your company.

Use Your Brochure To Introduce Your Company

How often have you been asked to describe what your company does, and no matter how hard you try, you still wind up with blank looks from your audience? But the moment you bring out a brochure, you suddenly see your audience’s eyes light up with understanding. 

A brochure is more than just some marketing piece you give away at trade shows. It is often the first impression that your company gets to make on potential new clients. That is why a good brochure needs to be designed properly to create the most effective presentation.

What should be included in a brochure?

Have Relevant And Vibrant Pictures

A brochure is an 8 1/2-inch by 11-inch piece of paper folded in two spots. Every square inch of space on that brochure needs to be used wisely. Your pictures need to get people’s attention and tell your company’s story. Make sure your pictures are colorful, vibrant, and pertinent to the topic in your brochure. Do not waste the space you use when you include pictures in your brochure.

Your Brochure Needs A Catchy Headline

Most people that you hand your brochure to will look it over quickly and say they will read it later. But when the front panel of your brochure has a catchy headline, that makes your brochure immediate and urgent. A good headline sets up the information inside the brochure and gets your audience needs to read all six panels.

Your Brochure Needs To Be Clearly Compartmentalized

You will notice that the most successful brochures have their information in boxes laid out strategically to create flow. It is much easier to get people to read your brochure when each piece of information has its own place that is easily defined. This is where the art of creating a brochure comes into play and why you need a professional marketing company to take care of it for you.

Your Brochure Needs To Be Focused

If the brochure you are creating will be designed as an introduction to new clients, explain what your company does and then offer benefits to the reader. Avoid including long segments about the company’s history or any of the company’s business policies. If your brochure is about a specific product or line, do not include information about other products. When you keep your brochure focused, your message is easier for your audience to read.

The Text Needs To Be Concise

A brochure is meant to deliver focused information on one particular subject. It is not supposed to tell a long story and contain much text. When you write the content for your brochure, keep the sentences short and to the point. Present your information in a clear and concise way and use a format that makes it easy to skim your information. Bullet lists, headings, and larger print all help to make a brochure more desirable to an audience.

A printed brochure is still one of the most effective pieces of marketing a company can utilize.

You should design brochures for your business by a professional brand design agency and get your message out to people who could be your best customers someday. That is the power of a good brochure.

Should You Have Professional Business Cards?

These days, technology has created the illusion that the do-it-yourself method is the best way to do things. But when you are trying to run a business, doing some things yourself can actually be counterproductive. For example, printing your own business cards can sound like a great idea, but there are several benefits to letting our professionals print your cards for you.

A Professional Printer Knows What Works

One of the reasons you pay for a professional business service is because a professional has the experience necessary to deliver an excellent result. We have plenty of experience printing high quality business cards and we have all of the design options you need for an effective finished product.

An impressive business card makes a much stronger impact than a basic card printed on a laser printer in your office. We know what designs and options work and that is something you should take advantage of.

It Takes The Right Materials To Get The Right Look

We can print embossed business cards that have a professional look and feel to them. Unless you have invested in the right printing equipment and materials, then you would not be able to get that same effect. As a professional printer, we have all of the right materials to create the cards that you want. 

Trust Your Business To Professional Printers

Printing perfect business cards on a printer in your office can be one of the more frustrating things you would ever try to accomplish. You can go through all of the setup options for your printer and paper, but the end result will look like it was printed in an office on a company printer. That is not the kind of business impression you want to make.

We have all of the knowledge, experience, materials, and equipment to make sure that your cards always look professional. When you hand a business prospect a card that was made by one of our professionals, you will be making the right first impression each and every time.

You Save Money In The Long Run With Professional Printing

Once you have established the business card design you like, you can request replacement orders whenever you need them. When you add up the cost of the ink you will use to print your own cards, the cost of high quality business card stock (especially for the cost of the card stock you throw out when the cards come out looking poor), and the cost of your time – it becomes obvious that hiring a printing professional makes all of the sense in the world.

Not only will you save money by utilizing a professional printing service for your business cards, but you will get excellent results each time. Our reputation is on the line with every business card we print, and we want to help you make a strong first impression each and every time.

Business cards are some of the most important personal marketing tools a business professional will ever use. Instead of trying a do it yourself approach to these very important marketing pieces, you need to invest in professional printing services. We are a professional printing service that will help you to make a strong impression with your business cards with every customer and prospect.

The Five Deadly Sins Of Web Design

You do not need to be a web design expert to be able to identify the five cardinal sins of web design. Anyone who owns a website and relies on that website to generate revenue should take the time to become familiar with the different design elements that can turn traffic away and cost you money. 

Neon Or Bright Colors

In the 1990’s, it was popular to use loud background colors on a website to get attention. The bright colors definitely allowed websites to stand out, but the colors also proved to turn traffic away. Neon colors, or any bright colors, burn the eyes like a sandstorm and should be avoided at all costs. Subtle colors that help your text and images to stand out are much more effective at attracting and sustaining traffic.

Broken Links

Most professional web developers will tell you that you need to check all of the links on your entire website at least once a week. There are software programs you can use to check your links and find any broken ones that need repair. Broken links not only drive away traffic, they also cause your website to slide down in the search engine rankings. It may take a few minutes a week to check your links, but it is worth the time.

Bad Content

The content mills that made their living churning out keyword-stuffed content for years are not at all happy with Google because Google has demanded that Internet content be well-written and pertinent to the website it is on. In the old days, content was written by people who did not speak English as a first language and the results suffered. These days, your website content has to be the best possible content you can get if you want to attract traffic and get good search engine results. Be sure to take your time creating good content on your own or, better yet, hire a professional Internet marketing firm to get you good content.

Bad Navigation

Website designers have a rule that says that no content on a website should be more than three clicks away from the front page. If a customer has to click more than three links from the front page to find the content they want, then they will simply go to another website. This does not include the search function on your site as most customers would prefer to click a few links than use search. 

A Complicated Website Address

You may think that you are saving money by using that free hosting service, but the truth is that the complicated website address is making it difficult for customers to find your website. A good website has a concise address that is easy to remember. These days, it is not nearly as important to have a .com as it used to be. But most savvy website owners know that it is always a good idea to buy as many extensions as possible for their website address to make it even easier for customers to find them. So when you create your simple website address, you should also look into buying as many extensions for it as possible. The extensions you should get include:

A website that is properly designed and marketed can help you to meet your revenue goals. But when your website commits one of the five cardinal sins of web design, then you are making it much more difficult to grow your business.

What Can You Really Do With A Company Blog?

Good Internet marketing requires many different elements to be successful. It is more than just having an active social media page or having effective content on your website. A strong Internet presence requires you to utilize the resources that are available and maximize them to your benefit.

When you talk about Internet marketing, you will hear experts talking about the value of blogs. While it is true that a good company blog can add a lot to your online marketing, it helps to understand how a blog helps to gain the exposure you need. A blog, when used properly, is actually an effective online marketing tool that works on several levels.

Customer Interaction

One of the biggest marketing aspects of the Internet is immediate interaction with your complete client base. When you write an engaging blog post about your company or your industry, you want reader feedback to give you an idea as to what your clients are thinking. But if you want really make the most of your company blog, then it should not stop at user comments.

You need to turn your blog into an interactive forum where you post relevant information, your readers respond, and you engage in useful conversation. Why is a blog so good for this kind of customer interaction? Because customers tend to treat blogs as direct lines of communication with the company and that inspires customers to become passionate about the topic you are discussing.

Reliable Outlet For Company News

Customers looking for the latest news about your company will usually turn to your blog and not your website or your social media presence. The big reason for this is because the stigma surrounding websites is that they are never updated in real time and that it takes days, even weeks, for new information to get posted. Social media is not really seen as a reliable source of accurate information, even though you try to keep all of your social media pages accurate and reliable.

Instead of fighting these preconceived notions, you should work with them and use your blog as the only source of new company information. You can control the rumors about your company and keep customers informed about new developments when you use your blog properly.

Be Dynamic

Customers expect your website to be a formal source of company information. But a blog is expected to be dynamic and interesting. Rather than let your customers down, you should reinforce the dynamic element of a blog and use it to your advantage.

The dynamic element of a blog means doing things that would normally take weeks or months on a website. For example, you can decide to address customer concerns directly by creating a question and answer section on your blog that is updated regularly with answers to real customer inquiries. You can also post pictures and videos relating to your company that may not fit the format of your website. 

A blog is an effective marketing tool that needs to be properly utilized if you want to enhance your Internet presence. Remember that a blog is not expected to be as rigid in structure and format as your website. The more that you do with your blog and the more you add to it, the more revenue-generating traffic you will generate for your website.