Google, Kanye and Twitter

Google and Twitter recently signed an agreement that rekindled a service that had stopped in 2012. For about a year, Google was offering real-time access to tweets as part of its search engine service. For example, if you decided to do a search on Kanye West, then one of Kanye’s always entertaining tweets would show…

What Exactly Are “Organic Links?

When we talk about linking strategies with our clients, we use the term “organic linking” a lot. The concept of something being organic elicits thoughts of a pure and natural process that is not altered by anything synthetic. Years ago, the idea of organic links was something that only higher end marketing firms like ours…