A good website is a mandatory marketing tool for any company, but that does not prevent many small businesses from either not having a website, or not updating their website regularly. These days, one of the first resources customers ask about when you mention your company is your website. If you want to bring in…
Any marketing manager who has tried to get a budget approved for content marketing understands that the struggle to get corporate executives and managers to understand the value of content marketing is real. It is always easier to get a budget approved when you can show a return on that investment, which is why we…
It is not difficult for you to do some research to see where your website ranks in the top search words and phrases in your industry. But when you do get those search results, you may be disappointed at what you find. If your competition is working with a digital agency for their website and…
What does brand consistency mean for your business? A consistent brand is easy for customers to recognize, and it is the result of having all of your marketing programs working together to develop a consistent image. That sounds impressive, but what does it really mean? It means that if you can develop a consistent brand,…
Hiring a marketing agency is an important and significant investment for your company. When you decide on which agency to hire, you will be establishing an intimate and long-lasting relationship that will affect the future of your organization. With this in mind, it is incredibly important to have a comprehensive process in place to make…