The Five Parts Of SEM

When search enging optimization (SEO) first burst onto the scene, the acronym SEO was used to represent a wide variety of online marketing activities. Over time, digital marketing experts decided to separate paid search engine marketing (SEM) from SEO tactics, primarily because SEO referred to the organic process of using keywords, content, and links to bring in traffic. The practices surrounding SEM all required an additional investment from the marketing client, and that is why they are all grouped together.

Paid Advertising

A big part of SEM is buying ads on search engine pages. You can buy ads on results pages, or you can try to buy ads on the general search pages. Paid advertising can be expensive, but it can also bring in the best results. Each search engine offers its own type of paid advertising program, and you can also customize a program to have your ads show up during certain keywords.

Pay Per Click (PPC)

PPC advertising is very popular because advertisers only pay for ads that actually get results. You pay every time someone clicks on your link or banner ad, which helps to increase the probability of converting that traffic to buying customers. PPC marketing is also very effective at gathering market data to enhance other marketing programs, and it can also be very effective at letting companies know which new markets they should invest in to expand their customer base.

Pay Per Call (PPC)

The other PPC in SEM is pay per call, and it is the mobile equivalent of pay per click. This form of SEM charges an advertiser for each click that results in a direct smartphone call from a consumer. This form of SEM is a bit riskier that pay per click, but it can also generate much more financially rewarding results.

Cost Per Click (CPC)

CPC is a way of determining the real value an advertiser is getting from their PPC campaign. It is a series of math equations used to determine the true value of each click and determine which changes need to be made to the PPC campaign to get more out of it. You may be getting 12 clicks an hour in your PPC campaign, but not all 12 are browsing your site and making buying decisions. With CPC, you can determine more accurately what you are actually paying to get clicks that result in sales.

Cost Per Thousand Impressions (CPM)

The CPM method is another way to determine the real value an advertiser is getting for their digital marketing program. Instead of charging by the click, the marketing company charges a rate for every 1,000 impressions an ad gets. In many ways, the CPM method can help to get more accurate information for the marketer to use to refine future advertising.

When a digital marketing company uses SEM methods, they are looking to get the best possible value for their client. One of the biggest differences between SEM and SEO is that it can often be easier to measure SEM results because it is based on paid advertising. But any digital marketing expert will tell you that the most comprehensive type of marketing plan includes both SEM and SEO methods.

 

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Good Reasons Why You Should Use WordPress

A content management system (CMS) makes it easier to develop and grow a website, even for people who have little to no website development experience. The most popular CMS in the world is WordPress, but its popularity is often a mystery to most people because they don't understand WordPress. If you are considering building your own website, then you may want to check into the benefits that WordPress has to offer.

It's Free

WordPress is popular because it is comprehensive and it is free. You can download WordPress for yourself at no cost, and you will get the fully functional version of WordPress to use. Not only is the CMS software free, but you can also get a wide range of free plugins that will allow you to add functionality to your website that you want.

WordPress allows you to create a professional looking website, add ecommerce functions, include tables and graphs, and it is all free. When you are trying to develop a professional website, free is the kind of price you want from your major components.

It's Robust

The majority of website designers use WordPress because it has one of the most powerful content management components in the industry. You can add, archive, edit, and manipulate content any way you like with WordPress. You can also include SEO tags and other SEO tools in WordPress that will bring your website more traffic.

WordPress is also extremely simple to customize to get any look you want from your website. You can use one of the many templates that are available to get your site looking the way you want, or you can customize a template to get a unique look.

RSS Feeds

One of the most powerful SEO tools in the world is an RSS feed, and the WordPress CSM comes standard with an RSS feed you can use. When you utilize an RSS feed, your content is shared across the entire Internet, which significantly increases the chances that your content will go viral. A strong RSS feed also increases your position on search engine results pages, and can even put your page at the top of the first page of results.

It is worth your time to understand what an RSS feed is and how you would use it. It will not be long before you start to see your content shared on websites you didn't even know existed, and that is the kind of exposure you want.

Develop Your Own URLs

WordPress allows you to create your own website addresses for all of your pages, which can significantly increase the SEO value of your site. You can give each page any name you want to give it, and you can also add titles and tags that will help to increase exposure.

Over the years, WordPress has developed into an extremely powerful CMS that is used as the foundation for some of the largest websites in the world. WordPress' versatility and built-in SEO tools means that you can immediately add SEO power to your website and launch your site with plenty of traffic attracting features. Developers are constantly adding templates and add-ins for WordPress that allow it to remain the most popular CMS in the world.

 

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