Analytics

Getting To Know Google Analytics

If you are just starting to work with a digital agency, then you will want to take a crash course in Google Analytics to be prepared for the data and information you will receive. Google’s analytical software is one of the most comprehensive in the industry, and it is the choice of digital agencies all…

Email Marketing

The Evolution of Email Marketing

If your company is still paying a digital agency to blast out tens of thousands of emails based on a geographic location using the same content, then you are wasting your money. Big data has allowed digital marketing experts to gain insights into consumer trends that had not been available in the past, and all…

Facebook Page

Getting More Out Of Your Facebook Page

When a business starts a Facebook page, the real purpose is to engage its target audience and expand its customer base. When you increase your Facebook engagement, you can save money on the costs of boosting posts and you can increase the effectiveness of your Facebook advertising. Too many companies treat their Facebook page as…