Stephen Hawking is an enduring educational and cultural icon because of his brilliance and his ability to overcome tremendous challenges to maximize his impact on the world. When he passed away, some people thought that his death would mean the end of an era. But the truth is that the attention brought to his…
Every year business experts question how content marketing could possibly change and every year digital marketing experts release lists of changes that can be expected. The idea of delivering content on a website in a way that generates revenue is constantly evolving, and in 2018 we are starting to see what were once fads…
Have you ever wondered why you see so many more large brands at the live events you attend? From concerts to sporting events, the biggest brands in the world are buying more and more marketing space to reach audiences. Sometimes the matches don’t quite make sense; like when a car insurance company sponsors a…
When it comes to choosing social media platforms for your business, it helps to understand each platform and the audience they attract. Facebook has an older audience, while Instagram seems to attract younger users who are always on the go. Any business can use Instagram to boost their brand and increase revenue, but it…
Voice searching has become extremely popular over the past few years to the point where mega-retailers such as Amazon are releasing their own voice-activated products. The idea of being able to speak your search criteria into a search engine started as a novelty, but it has quickly expanded into one of the fastest growing…