Quant Marketing Goes Mainstream

  Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…

How Voice Search Is Taking Off

  Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…

Visualization Is More Important Than Ever

  Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…