Remarketing is the process of taking traffic that has already expressed an interest in your company but has not made a purchase, and turns that traffic into buying customers. This includes traffic that bounced from your site, traffic that requested information but went no further, and traffic that expressed an interest in products but failed to finalize a transaction. There are several ways you can use remarketing to improve your overall marketing return on investment (ROI), and most of these methods are easy to implement.
A big part of remarketing is to use those abandoned shopping carts for potential clients to create real revenue. Abandoned shopping carts represent great opportunities because they offer important customer information such as contact information and the products those customers are interested in. Not only can you send reminders about the abandoned carts, but you could also create focused ads to send to these customers that feature products they would be interested in.
These days, social media is getting just as many search inquiries as the major search engines. When people do Facebook searches that lead to your Facebook page, then that is an interested customer you could remarket to through custom Facebook ads. When you work with an Internet marketing professional, you will have ways to collect that Facebook information and use it to increase the revenue that comes from your social media presence.
Your blog is a place where information about your company and products is broken up into convenient categories. If you sell shoes, then the traffic that visits articles about dress shoes on your blog can be a target audience for your dress shoes marketing. Each area of your blog presents you traffic you can capture and use to create effective remarketing mailing lists.
Remarketing software has become exceptionally sophisticated, and it allows you to reach out to targeted audiences through Google searches that are relevant to your company. For example, a person searches your site for your most popular product and then leaves. In a Google search, that potential customer searches for your competition and starts looking at what they have to offer. You can create a remarketing campaign that captures that Google traffic and sends it links to landing pages on your website that compare your product to the competition.
The key to getting the best ROI for your remarketing efforts is to target specific, yet broad, audiences of potential customers. You can use the traffic that has shown an interest in your company by capturing your own traffic, and you can also influence potential customer opinions by monitoring and utilizing Google search traffic.
Google, Facebook, and many other major consumer platforms offer programs companies can use to increase the ROI on their remarketing programs. When you team up with a professional and experienced marketing organization to help improve your remarketing, you will be surprised at how much revenue you can add to your bottom line with people who expressed an interest in your company, but just needed that extra push to make a purchase.