5 Essentials of Brand Marketing

Each morning you put on your best business suit and head out into the world to try and drum up more business for your company. If your brand marketing is strong, then that significantly enhances your ability to present your sales presentation to potential clients. Brand marketing is a very complicated process that consists of…

Google, Kanye and Twitter

Google and Twitter recently signed an agreement that rekindled a service that had stopped in 2012. For about a year, Google was offering real-time access to tweets as part of its search engine service. For example, if you decided to do a search on Kanye West, then one of Kanye’s always entertaining tweets would show…

What Exactly Are “Organic Links?

When we talk about linking strategies with our clients, we use the term “organic linking” a lot. The concept of something being organic elicits thoughts of a pure and natural process that is not altered by anything synthetic. Years ago, the idea of organic links was something that only higher end marketing firms like ours…

5 things your website needs

5 Things Your Website Needs

We talk a lot about creating robust websites, developing a mobile app for your site and utilizing the latest traffic-grabbing techniques to grow your site. But one of the details we have left out is a discussion about the very basic elements that every website needs, yet many websites do not have. Some of the…

branding nyc

WTF is Brand Recognition?

As we read through these blog posts we do our best to address as many important issues as possible because it is our job to keep you guys informed. One thing we noticed is that we spend a lot of time talking about improving your company’s brand name recognition, but we have spent almost no…