How To Use TikTok To Promote Your Business

One of the significant challenges of entrepreneurs is how to advertise to the right audience using the right platform. The number of Tik Tok users continues to increase enormously, with over 1.3 billion users globally and over 80 million users in the United States, making it one of the top platforms entrepreneurs should consider for advertising.

Tik Tok can be great for advertising based on your enterprise and target audience. For example, for businesses targeting young persons, TikTok will be a great platform as over 81% of Tik Tok users are below the age of 39.

If Tik Tok is one of the platforms where you want to do your marketing, getting started may be overwhelming for you as several questions will be on your mind on how to get started. This article gives you insights and details on using Tik Tok to promote your business.

1. Know What TikTok Is About

One of the primary reasons some marketing strategies fail is because entrepreneurs have not studied the platform they intend to use. For instance, if you want a platform to reach out to people aged 60-75, TikTok may not be the right platform for you. Get to know the demographics, the content that generates views, and what the audience wants to watch.

The contents with the highest views are entertainment-inclined and fun. Tik Tok is not about sharing content discussing sales and products without fun or entertainment infused into it. Publish content that will interest the young audience, and you're on the right path.

2. Publish Entertaining Content

As you already know, the more significant percentage of TikTok users are generation Z. The platform is about being innovative and creative, developing entertaining content, and using it to promote your business.

Using Tik Tok does not require you to have filmmaking cameras; with your smartphone, you can creatively develop entertaining videos that fit the style of your business.

3. Introduce Fun Hashtags

Developing fun and entertaining videos creatively is not enough. You need to get people to view, and you do that by introducing a hashtag challenge that will help your videos trend, promoting your brand.

Be creative with your hashtag. Also, you can encourage people by offering gifts to those who use your product or service, then record and upload them using your brand's hashtag. That increases your followership, engages your audience, and promotes your brand.

4. Leverage Advertising On Tik Tok

Another way to promote your beans on Tik Tok is by leveraging the advertisement plans offered by Tik Tok. There are currently four advertising plans on Tik Tok that businesses can leverage for promoting their brands; hashtag challenges, branded lenses, infeed native content, and band takeovers. Use a plan that is most suitable for the niche of your business.

5. Make Use Of Influencers

Young people are influenced mainly by what is trending or what an influencer is saying or doing. Therefore, use influencers with large followership that is your target audience.

Big brands usually engage the top influencers to promote their businesses. These influencers help them generate traffic, increasing their sales, brand awareness, and engagement. 

Get On Board Now!

What are you waiting for if the Tik Tok audience is ideal for your business? Take advantage of the large global population of TikTokers to promote your business.

If you're ready to start, working with an expert will be your best bet. Call or perhaps fill out our contact form to book an appointment.

 

5 Tips To Improve Your Content Strategy

Content is king in today’s digital environment and will not likely change anytime soon. So business owners have to be dynamic content creators or work with one known for being a powerhouse in their fields.

If you want to revamp your content strategy to boost brand awareness, sales, and conversion, the following five tips will make your efforts valuable in the long run.

1. Create shareable content

Content is only king when it’s valuable and resonates well with your audience. That way, your audience is more likely to share with their circle. Therefore, to get immense value for your efforts, you must provide content your audience wants to read.

It might not be a new idea or answer, but you can always take a different angle to connect with your audience. For instance, sharing a story, either of an employee or that of a customer, is the type of content that often pulls traction, and that’s because people love a good story.

2. Create learning materials

When your audience learns something new from your content, they are likelier to share, engage, and even take action when you call for it. That’s because they seek content that will resolve an issue or problem.

You might not have the luxury of sitting down to dish out learning materials as a business owner. But, that is why you mustn’t do it alone. All you have to do is work with an expert with experience in content marketing.

3. Guest Posting

Most marketers believe that guest posting is dead, but that is far from the truth when considering the benefits. Not only are you using this strategy to earn third-party validation, but you’re also gaining backlinks that could boost your page authority.

So, don’t hesitate to contact relevant sites and blogs in your industry and pitch a guest post idea. With guest posting, you’re merely killing two birds with one stone.

4. Make email signup easy

With email marketing, you’re making hay while the sun shines. Also, it’s an excellent strategy to get potential customers who might not be ready to make a buying decision at the moment.

There’s a chance they could make that decision later, so your emails will serve as a point to create anticipation. So, make signing up super easy, and you’ll be surprised how helpful email marketing will be to your content strategy.

5. Work with an expert

The best thing you can do as a business owner is to work with a content expert who understands your audience and is ready to help you create engaging content that sells. For the past few years, we’ve been working with numerous clients to scale and grow their businesses, and we can help you too. Feel free to contact us by calling or filling out our contact form to book an appointment.

 

Why Web Design Matters

One question that we still hear a lot is: why web design matters???

We decided to dig deeper into it, and share with you why good website design is crucial for your website.

By now, the majority of the world's particularly business owners are more inclined to the digital world. Your website gives your business a real identity in the online which is why if you want to flourish your online business, you must have a website. When it comes to having a website, it must be functional and have a good design.

Moreover, the Covid-19 pandemic has introduced the trend of an online approach to everything. People now preferably use the internet for all-purpose. It has increased the competition between websites serving online facilities. So to hit the jackpot, the website should be designed to compel the audience to terminate the surfing and get hooked up.

For business and online success, effective website design is the crucial factor as your website design determines the sales, profits, and audience/customer growth. A good website design ensures massive turnover and a competitive edge over the rest.

Let us delve into the notion why web design matters so you understand its significance too.

Importance of Website Design 

Digital marketing strategies have introduced several effective and reliable ways for entrepreneurs to get success in the digital universe. Businesses without websites miss out on numerous opportunities and potential customers due to a poorly designed website.

Website design has become the most crucial factor making it substantial to invest in effective web designing.  It doesn’t involve rocket science in creating a website: several design options are available that make it a piece of cake if you have complete guidelines on designing a website.

Besides increasing credibility and accessibility, here are some of the reasons why web design matters and why it is important to design a website functionally and effectively.

Serves as First Impression 

“You never get a second chance to make a first impression.”- Will Rogers

This quote implies all aspects of life. If the first impression is repelling, it destroys the temptation and intention to get further. A well-designed website creates an appealing first impression, whereas a crappy and outdated website design compels the user to leave the site at once. Now you know a substantial reason behind why web design matters.

Indeed, engaging and explicit content has a massive role to make a website highly ranked on Google Search Engine. But what if the site looks boring, unattractive, and confusing, would you continue to browse by the end of the content? You are likely to leave it and not return to it, right!

Ultimately, an effective website design becomes a prerequisite to ensure the lead traffic to your website. Since the first impression is the primary key factor in how the users perceive your business or brand, it is essential not to underestimate the worth of web design and invest in it without any hesitation.

Boosts Trust and Brand Consistency 

Another major reason why web design matters. is that it helps build trust and consistency.

Before making any purchase or getting any services, users/customers go through its complete details and inspect whether the brand is worthwhile investing the time and money for it. If they find any inconvenience in using the website or do not get enough information about your brand, they will leave for the competitor brand.

Boosting Trust and Brand Consistency 

Brand consistency and customer trust are other reasons why web design matters. Before making any purchase or getting any services, users/customers go through its complete details and inspect whether the brand is worthwhile investing the time and money for it. If they find any inconvenience in using the website or do not get enough information about your brand, they will leave for the competitor brand.

In the fast-paced world, people are unable to spend time in outlets or stores, so they prefer to browse for products online. As the competition in the digital world has become extensive, it has become mandatory to prioritize web design.  Naturally, a professional site with effective website design captivates the user’s attention and wins their confidence.

A good website design must include the following features

Site Organization

Site organization is about the way information is placed on each page and how it affects the customer’s experience. A user visiting your website expects to find complete information about your brand. It is therefore your responsibility to provide all the information in a digestible format.

The user becomes overwhelmed with information and leaves the site when it becomes incomprehensible because of a long text page with an unorganized hierarchy. If you section off the content using catchy headings is not only good for SEO, but also makes the user feel comfortable using the website to take the desired action.

Consistent visual hierarchy

Consistent visual hierarchy is another factor why web design matters. It refers to arranging or laying out the elements in a logical way to show the order of their importance. While designing a website, must consider the consistent visual hierarchy of site colors, typography, font size, and imagery, as these features influence the user's perceptions and make them take the desired action.

The uniformity in the order of information without emphasizing certain important aspects will miss conversions as a user will be hard-pressed to find the information they need.

You can utilize the colors and font size to highlight the importance of particular information or section so that it becomes feasible for a user to proceed towards the desired action.

Customer reviews visibly placed

Before buying any product or installing any app, people must go through the reviews given by other users. After finding any positive or valuable reviews, they make up their mind to go ahead. Hence, it is beneficial for boosting the credibility of your brand to place the customer’s reviews visibly and perceptibly while designing a website.

Awards

Getting featured on blogs or magazines or winning awards in the industry is certainly an honor.

While designing a website, you can consider displaying 5-6 awards (from the great authorities) that match your niche to benefit your SEO. Along with SEO, it boosts your self-esteem and users' confidence in your brand and website. Hence, getting accolades too plays a role in why website design matters.

 

FAQs

FAQs stand for Frequently Asked Questions and are the best way to make your website reliable and convenient for users. It lets you answer the concerns or questions frequently asked by the users about your business or brand.

To make your website more accessible for the users, adding FAQs is necessary. If your user finds the best answers to their queries provided by the FAQs page on your website, it will increase the user's credibility and the chances of the highest SEO scores for your website.

In the case of eCommerce, brand claims such as photography, money back guarantee claims, delivery times, customer reviews, product descriptions, etc.

Ultimately, this stimulates the users to purchase without a second thought.

 

Helps in Search Engine Optimization

A big reason why web design matters is because it helps with the site’s SEO.

The exact science behind SEO is beyond our ken, but as per the knowledge and guidelines available, the sites that fulfill the essential requirements of SEO can stand out in the competition. Once again, the designing of website plays a crucial role in that.

Internet surfers always prefer to visit the website from top to bottom. Google and all other search engines examine the website design and structure, content authority, and reliability to optimize your website.  The code of the site and its compatibility with different devices including Smartphones and tablets also increase the chances of indexing and ranking the website by a search engine. Following the Search Engine Optimization strategies truly ensure conquest over your competitors. An effective website design is always according to these rules.

To understand how to create a good web design layout for your website pages, do go through Google's E-A-T (Expertise, Authoritativeness, and Trustworthiness) model. Try to build an authoritative and trustworthy web design from any expertise to be on the crest of the waves in Google’s world. If you fail to meet the SEO requirements, you would have to jump through hoops to make your website visible on Google and other search engines.

While we are on the topic of getting an expert’s help to design the website, Tom & Co has quite a skilled team of website designers who can create quality websites with effective website design.

Usability and Users Experience 

Users will keep returning to your website if they can access all the pages without any difficulty. According to research, consumers visit a site to view or buy products or to contact the brand. Good designed websites cover both aspects and are extremely user-friendly that explains why web design matters.

Apart from getting information about brands, people use websites to buy products and services online as well. However, sometimes customers quit the website right before making a purchase just because the checkout process is too long or complicated to comprehend the instructions.

One of the benefits of website design being attractive and powerful is that it attracts potential customers. It is imperative to understand the importance of website design to increase the sale or recognition of your brand/business. Make sure to add all the vital contact information and details about the website in the main navigation and upper right-hand corner of your site so that the visitors don’t feel clueless, and can find the required information easily.

Furthermore, you should create a mobile-friendly website to improve its usability, since more and more people prefer to browse through their mobile devices instead of their PC screens.

 

Good Website Design Means Greater Control of Conversions 

The ultimate goal of your website is to convert visitors into customers. Effective Website design will make it feasible for the user to get the desired outcomes of browsing.

If you have an e-store, it is likely a customer would want to make a purchase. To make that happen conveniently, make it easy for the customer to find the services and the ‘Buy Now’ button. If the user wants to get information about a certain topic, the content provided should be engaging and informative to the user.

When all the website elements are placed in an unordered way, it creates a mess and users can’t figure out what your services are all about. But in a quality website, it becomes a five-finger exercise for the customer to find what they were looking for. This is a huge reason why web design matters.

Now that we have covered the importance of web design, let us move on to discussing the elements of a good website design.

Elements of good web design

By now, you must have acknowledged the importance of website design after knowing its benefits in digital marketing. A lot of elements contribute to designing a unique and quality website. Here we have picked out a few salient components that are most effective in the designing of a website, and also play a crucial role in the importance of website design.

Let’s dig into some of the primary elements of good web design.

Website Layout

A sturdy and well-built foundation ensures a secure and worthwhile future for anything. As it is rightly said that without a strong foundation, you’ll have trouble creating anything of value or worth. To ensure triumph over the competitors in the digital world, you need to lay a strong and indomitable foundation for your website.

In designing of a website, the layout is its foundation. When discussing why web design matters, we simply cannot ignore the importance of a website’s layout.

The website layout involves the arrangement of visuals, placing the content, and navigational elements. To make the site work efficiently, you should create a hierarchy among these elements that puts the most significant elements at the top. The hierarchy should be based on how you think your audience will use it.

Let’s look at the four prominent features that must be kept in mind while designing a web layout:

If you work on these areas, the overall design of your site will improve, and the purpose of your website will be clearer as well.

Typography

Typography is simply the creative design you choose for the text of the content. This design may include font pairing, leading, letter designs, and kerning.

Typically three general styles: Italic, oblique, and small caps are used for typography while designing of a website. Small caps with large size fonts are used for headings and subheadings to distinguish the headings from the rest of the paragraphs more precisely.

To enhance the readability score and traffic to your website content, always choose a compatible color scheme and consistent + suitable sized font for your content. Further, to make your content easier to read, you should consider the line spacing in the paragraphs, which should be 1.5em (1.5 times larger than the font size).

Website Navigation 

Website navigation involves clicking and looking through websites and other resources on the internet. A web browser is used to navigate websites and click on links that lead to other pages. Website navigation is important to make your services approachable for users.

It is essential to design your website navigation rigorously so that anyone can access any page of your website without any inconvenience. A website with good design also has easy navigation so ensure to pay attention to this aspect of your site too. Website experts at Tom & Co are quite skilled in this arena too, just saying. 😉

Visuals

We human beings believe in everything we see as the visuals spark emotions and action in our behavior. While designing a website, utilize the images that can deliver the purpose of your website to the target audience. Choose suitable, compatible, and decent images and videos along with the text to explain the information about your brand and services.

Though images and videos can attract an audience, too much of it makes the website cluttered and messy. The user may become overwhelmed after browsing through repeated images with inconsistent text.  So be very vigilant about deciding where and how to place images and videos to make the content engaging for the users.

Color Scheme 

While we are on the topic of why web design matters, it is essential to discuss the color scheme of a site.

Colors add beauty to everything and attract the viewers. In a good website design, the color scheme is quite a monumental factor. Basically, it is a collection of colors chosen by the designer. The color scheme is one of the essential elements in designing a website as it is the reflection of the website's objective and niche.

For creating an appealing website, it is suggested to utilize three colors: two colors should be according to your brand the third one should be white for the background.

Content 

Website’s content is the backbone of any website. The content explains what the website is about and what services the brand provides. Engaging and unique content makes the website SEO optimized and increases Google ranking. Often when people ask why web design matters, they focus only on the design and not the content. Make sure you don’t make that mistake.

When a user decides to continue browsing a website, it is the content that can keep them hooked to the site and compel them to take action. Action may be of any kind, it can be commenting and sharing the blog post and making a purchase by the time they are done reading the content.

Responsiveness 

You may be thinking that your question is why web design matters , but we are discussing responsiveness. Why so?

Responsiveness in the website design is the flexibility and adjustment of the website layout according to the device screen. Since mobile phone users are growing rapidly, it has become compulsory to have a responsive website design.

A responsive website is easily accessible regardless of the device type. You can browse a responsive website using your mobile, iPad, tablet, laptop, or computer.  It is loaded faster and generates a massive lead of customers. Quality websites are always responsive, so make certain yours is responsive too!

Call to action (CTA)

Once all the above factors are brought into action comes the eventual fate of your website.

After generating the lead and traffic, the ultimate purpose of websites is the conversion of leads into customers through a well-designed CTA button.

Effective website design contains an attention-grabbing CTA button that instantly draws the users towards it. The color scheme for the website plays an important role in designing a CTA button. Choosing a bright and eye-catching color for the CTA button to make your customers take the action you’ve been meaning for them to take.

Information Accessibility

It is necessary to make your website accessible to everyone, including people with disabilities, to increase its usability. Designing a website in such a way that is comprehensible for all kinds of people around the world is essential to ensuring lead and conversion. The more information and procedures you simplify, the more likely you will be to increase sales and traffic.

Ample knowledge is available on countless websites, and it has become crucial to get ranked and legitimacy on search engines including Google. The one who makes things accessible and effortless for the users wins the attention of users. The web design plays a crucial role in that which is one of the reasons why web design matters.

Wrapping Up

Creating a website for promoting a business and brand has become imperative in the digital age. If you want fruitful outcomes, you need to invest in designing and maintaining an effective website. Once you have designed a quality website, you can attract potential customers like a magnet. Make your website accessible as much as possible to get acknowledged by the users and Google Search Engine.

Now that we have discussed in detail why web design matters, make sure you create a powerful website. It is essential to possess a website when the internet world has become most intriguing to people. Hence to flourish and prosper in the highly competitive universe, go ahead and approach someone professional to design a unique and model website. Experts at Tom&Co. are all ready to help you out.

FAQs

Why is web design important?

A well-designed website leaves a good impression on your business and brand and generates a massive lead of your potential customers. If people can easily find all the information they need about your business/brand, they will be more confident in your services.

What makes a good website design?

Here are so many factors that need to be considered while designing a quality website. The key factors that have a major contribution to designing a flawless website include:

Why does styling matter in good website design? 

Upon first glance at your website, visitors form an impression in milliseconds. To maintain engagement throughout the website, website design must incorporate styling. Styling reflects the type of your business or brand.

Can I design a website from my phone?

Several apps are available that have made it a cinch. You can easily design a website for yourself using your android, iPhone, tablet, or desktop.

 

How to Choose Your Web Design Agency

If you're a business that has decided to go online, you must need a well-designed website. And for your website, it is best to hire a professional web design agency. Why go through so much trouble on your own when you have experts to take care of the job, right! 😉

But do you know how to choose your web design agency?

This is quite an important decision to make because a website is your business's and brand's online face. It is a one-stop destination for your customers to know more about you and your business. A user-friendly and informative website makes an everlasting impression of your brand. We’re sure now you understand the significance of knowing how to choose your web design agency.

In this article, we will furnish you with practical tips on the different things you should keep in mind on how to pick your web design agency.

Aligning Your Business And Website Goals

No one knows your business more than you do. Your desired website design depends upon the nature of your business,  whether you are an e-commerce business, business-to-business seller, or service-intensive business. An agency specializing in your relevant business area will be ideal for meeting your business objectives.

You must also be very clear about what goals you want to achieve through your website and how they should be aligned with your broad business goals. Thus, you should list your website requirements and translate those into SMART goals.

Some of your website  goals can be:

Your website must have a few  specific features  to achieve the goals mentioned above:

Documenting your goals and website requirements helps in how to choose your web design agency. You may interview a few of them to find the best match for your business and website goals.

Finding An Array Of Services

It would be best to look for an agency that offers an array of inter-related services to save you time and hassle. Services that you may require include product photography, copywriting, digital marketing, email handling, and social media management. This way, you will deal with a single web design agency instead of multiple ones.

Budget And Timeline

Budget is an important constraint that affects how you choose your web design agency. You must know and mention your expected price range to get realistic price quotes from potential web design partners. Timeline is also a key factor that you should consider. If you want to see your website live immediately, you must look for a currently available agency.

Relevant Industry Experience

Now that you know your goals, budget, and timeline, you have covered the basics of how to choose your web design agency. What’s next? Start looking for a web design partner with relevant experience in your specific industry. You can search some on Google, ask industry gurus or search local directories to find the best web design agency.

Three important parameters that help you choose your web design agency are the following:

You will get an insight into your expectations and results by looking at these three. It will be easier to judge whether they can meet your goals and fulfill your requirements.

Let's look at each of these to have a better understanding of how to choose your web design agency.

Experience

Experience refers to how long they have been working as an agency and do they have previously worked in your relevant industry. An experienced web design agency has well-developed processes, a competent team, and the highest service quality standards.

Website design is not a one-time job. You will require ongoing support for your website once it goes live. An agency partner offering complimentary marketing services to raise your business should be your preference.

Portfolio

How you choose your web design agency depends greatly on their existing portfolio. A portfolio is the best tool to evaluate the skills and competence of any agency. Most web design companies have a separate portfolio section on their website.

But before you go through their portfolio, you must pay attention to assess their own website. A well-designed, easy-to-navigate, and fully informational website speaks volumes about its agency's capability to handle your project.

While reviewing the websites they have already delivered to clients, you must keep these questions in mind.

If you like an agency's portfolio but do not have any experience in your industry, you may ask them whether they can meet your requirements.

Organizational Culture

An agency's culture plays a key role in determining how you choose the web design agency. You must know the people you choose to work with. It would be best to look for an agency whose culture is similar to your organization's culture. This way, you have better communication and collaboration throughout the web design process.

A few of the questions that you should consider are:

  1. Do they appreciate their team's talent and skills?
  2. Do they have a  welcoming environment?
  3. Do they consider your ideas?
  4. Do they feel excited about your website?

You must also look for if your chosen agency has international exposure and experience. It is a plus point if they have. Another important question is: do they have an in-house marketing department? A web design agency with a designated marketing team brings specialized knowledge and fresh ideas for your project.

Testimonials & Online Reviews

Testimonials and online reviews are great sources to give information about a particular web design agency. The reviews give insight into how many happy customers they have, how good is their customer service and how they treat their employees.

It is not difficult nowadays to find online reviews on sites like Google, Facebook, and Yelp. You can also see testimonials on their own website that help you in choosing your web design agency.

Questions To Ask From Your Potential Web Design Agency

Do prepare a list of questions to ask your potential web design agency before you hire them. We have compiled a list of these questions to help you choose your web design partner.

1. What services do you offer other than web design?

An agency that offers multiple services should be your first choice.

2. Do you have proper research about our business?

If your web agency knows well about your business and your clients, they will do a better job.

3. Can you design a website in my budget range?

You must communicate your budget beforehand to avoid any misunderstanding afterward.

4. Will I have a designated project manager to contact?

You must know who will be the person responsible for communicating with you.

5. What is your design process?

You should see the design process flow chart and SOPs of your potential web agency.

6. Which content management system do you use?

A CMS allows you to update, edit and manage website content on your own. The most popular CMS are WordPress, Joomla, SquareSpace, etc.

7. Are your web designs responsive?

A responsive website is one whose design adjusts according to the screen size of the device, be it desktop, laptop, tablet, or mobile. This is quite a substantial factor to analyze when deciding how to choose your web design agency.

8. Do you have a quality assurance team?

The quality assurance team ensures that the design process is smooth and your requirements are truly met.

9. What kind of after-sales services will you provide after the website launch?

You will need the ongoing support of your web design agency even after it goes live.

10. Will you provide training to my team?

Your web design agency should provide one-to-one training sessions, website lessons, and video tutorials to IT experts of your business.

The decision of how to choose your web design agency cannot be taken all of a sudden. It is essential to spend enough time searching and shortlisting potential web design firms for your business. Your website makes the first impression on potential customers of your brand and business. Thus the time and effort you spend finding an ideal fit for your business needs are worth it.

The more due diligence you do before signing your contract, the happier you will be with your decision. Your satisfaction greatly depends on your relationship with your agency, the entire web design procedure, and the outcome of your project after completion.

Always remember that a good-looking website is not the only thing you are looking for. A website that isn't easy to use will not generate traffic and sales for your business. Do keep in mind all the different elements we discussed in this article regarding how to choose your web design agency, and you’ll surely find a good one. While we are on that topic, Tom & Co is quite an expert in that area.

 

How to Boost Customer Engagement in Digital Marketing

It’s always heart-wrenching when you’re watching your engagement rate, and it’s all red and down arrows. Of course, as a business owner, you would want to know what you’re doing wrong and how to improve engagement.

Customer engagement is vital to every business as it shows that your customers love your brand and values and are ready to support you. When they like, comment, and buy your products and services, they are engaging with you and, at the same time, compelling potential customers.

There’s no better way to sell except through your current customers, and that’s why boosting customer engagement is the way to go. Here are some approaches that will help you boost customer engagement:

1. Create an email newsletter

Sometimes most business owners shy away from an email newsletter because they think it’s complicated to set up or because they can’t be committed to consistently creating an email. While these are valid reasons, there’s a fix.

That is why most brands work with a professional digital marketer, agencies, or perhaps a copywriter who knows the art of engagement.

Through emails, you get responses from your customers and even get them to check out your newest products and services.

2. Personalize your communication

When you’re talking to someone you know, you’re going to call them by name while using ‘you’ throughout your conversation to keep them engaged. It’s the same way with an email newsletter. Converse like you would with a friend to keep them engaged and discuss how you can help solve their pain points.

If you could tell a personal story they can all relate to; it even goes further to ensure they engage and air their views. Personalizing your email newsletter has become easy with some email tools available today.

3. Be Responsive

If you want customer engagement, you need to be ready to engage. While it may be tiring to respond to every comment, especially when they are overwhelming, at least ensure you respond. That way, your customers are convinced you care about their opinion.

4. Become Social Media Active

Social media is where the buzz is, and chances are your target market is there. Your ideal platform could be LinkedIn, Instagram, or even TikTok. First, you must determine which social media platform your potential customers are hanging out and become active on the platform.

As a business owner, you don’t have to do this alone, especially when there are other tasks. That is why brands work with us to ensure that their blogs, newsletters, and social media updates are constantly updated for instant engagement. So go ahead and give us a call or fill out our contact form to book an appointment.

 

Persuading Customers To Take Action: 5 Useful Tips

When most people hear persuasion, they automatically think of manipulation and deception. In the world of business, this type of thinking is stronger. They reasoned that persuasion takes the form of forcing someone to buy something even if the product isn’t beneficial to them.

Unfortunately, this is very far from the truth. If you have ever stopped to think about every purchasing decision you’ve made, you will notice that some information persuaded you to buy that product.

This quick guide lets you understand how to persuade your customers to take action. Read on!

1. Don’t tell, Show

If there’s a benefit the action will bring to the customer, the best persuasive technique is to show, not tell. When you show, you’re allowing your customer to visualize and feel the reward, compared to reading text.

Paint a familiar scenario that illustrates the pain points of your potential customers and how they will feel when their problems are solved. For example, don’t tell them your product will make them lose weight. Instead, show them a study of people who used your product and the results.

2. Personalized your communication

Study email newsletters from Netflix, and you will notice how personalized the emails are. Not only do they mention your name, but they also talk about the shows you love and even compel you to watch new episodes.

And because every piece of mail is personalized, even if a bot wrote them, customers feel recognized just for being called by name. And if you were to inject a CTA, they are more likely to act.

3. Use Anticipation

When Apple is about to launch a new product, it often starts with hype and an option to pre-order. That is anticipation, and luckily you can use this strategy to persuade your customers to buy your new products.

If you’re dealing with digital products, you can create a formula on your sales page where your potential customers can opt to receive anticipated information about new products. That way, you fuel their interest and get them ready to take the big action.

4. Create scarcity and urgency

There are some mental triggers you can use to persuade your customers to take action, and scarcity is one of them. Think about it - diamonds are expensive not because they are pretty but rather the perceived scarcity.

Giant companies use the strategy a lot, like Amazon and Booking. Usually, they put down a countdown to when the product will go out of stock or perhaps show you how many people are currently viewing and buying the product.

With scarcity and urgency, you trigger the fear of missing out (FOMO), which is the feeling needed to get them to take action now, not later. Fact is, we can help you persuade your customers to take action through content marketing. We ensure your content engages and compels your target audience to take action. So feel free to get in touch or book an appointment by filling out our contact form.

 

5 Tips To Up Your Content Marketing Game

Content marketing is a full-time job; sometimes, you'll wonder how to stretch further and maximize your content marketing ROI. Your goal as a content marketer is to create compelling content that attracts, engages, and converts your target audience.

Content marketing is the new gold, and marketers are gravitating toward this marketing approach and finding success. However, the key is consistently creating and distributing valuable and relevant content to a defined audience.

Here are 5 tips to up your content marketing game:

  1. Create quality content that ranks

Depending on your industry or niche, taking time to create content that your target audience will find valuable is key to ranking on Google SERP. You can do this is piquing your readers' curiosity with hints of what lies ahead, coupled with a promising introduction.

To keep your audience hooked, don't forget to tell stories to connect deeper. We're emotional beings and, thus, are more likely to remember a story about an event. If your content receives an engagement, that's a healthy signal that tells search engine bots that you need a raise.

  1. Develop an editorial calendar

To stay on track and engage your target market, you need to publish content that resonates with them regularly. That way, they are coming back to devour more content. But what if you run out of content ideas?

That is where an editorial calendar comes in. With this tool, you can avoid most roadblocks that get in the way of producing and publishing content. For example, if you work with a team, have a meeting and write them topics you're planning to publish in the next few weeks or months.

  1. Promote and distribute your content

Marketing is a scary topic to most business owners, so they'd rather work with a digital marketing agency or professionals than do it themselves. However, to pull traction, you must make a conscious effort to get your content out there.

Great content won't automatically find an audience. You've got work to do, and your calendar is there to guide you.

  1. Work with an expert

Sometimes two heads are better than one. There are professionals with years of experience and a track record of success who can help you. You don't need to know everything when you can work with an expert in content marketing.

Our job is to help you grow and scale your business without draining yourself, and we're ready to not only create content and web copies that attract, engage, and convert your target audience. We'll also ensure they are published on time.

Feel free to call us or fill out our contact form to book an appointment. We can't wait to work with you.

 

3 Vital Reasons Your SEO Strategy Isn't Working

Most often, business owners leave their marketing strategies on autopilot, doing the same things repeatedly and expecting some traffic boom. While you could use the same ad multiple times, SEO will not.

SEO changes in real-time, month after month and year after year. So to start getting those delicious juice from search engines like Google and Bing, you must first understand why your SEO strategies aren't yielding results.

In that case, here are five reasons why your SEO strategies aren't working:

  1. The Wrong Target

Nothing will work no matter how robust your marketing strategies are if you're targeting the wrong audience. There will be no clicks, no retention, and indeed no sales. The best you can do at this stage is to go back to the drawing board and revisit your target market.

Who are they, what do they do, and where do they hang out? You can dig deeper by uncovering their pain points, passion, dreams, and income. Detailed info about your target audience will help you run a targeted campaign that drives results.

Without a detailed overview of who your target market is, you're like a blindfolded archer in a dark room. 

  1. Tactics over strategies

If you scour the internet for some SEO tips, you're likely to find tons and tons of tactics claimed to have worked or still work. But, according to Brian Dean of Backlinko, over 200 SEO factors influence ranking.

You will probably come across tips like using short URLs, Using your target keywords in essential sections of your post, or optimizing your images ALT with your keywords.

While these tips may work, they don't often yield results in the long run. The best way to go about it is to set goals, plan out your content, and measure its impact on your readers.

  1. Your Website Design Experience

Google is making User Experience essential criteria for ranking a page on SERP. So ask yourself: does your website appeal to your target audience? During your website design, was there a strategy outline in place?

When it comes to UX, there are a lot of checklists to tick. That is why businesses and professionals alike prefer to use the services of a digital marketing expert. That way, they can focus on what they do best while an expert handles their SEO.

We have been helping our clients rank impressively, ensuring their target market gets exposed to the products and services they offer. So feel free to give us a call or perhaps fill out our contact form to book an appointment.

 

Learn digital marketing for free - Top 5 resources

Digital marketing is the skill of the ages, and you can make a killing profession as a digital marketer once you understand its mechanics. But like all things, you must be committed and consistent if you must make it through.

In 2022, many digital marketing resources can hone you into being a skillful digital marketer. You can grow any business quickly by investing in yourself with these marketing resources.

Now that we got that pep-talk out of the way, here are the top 5 resources where you can learn digital marketing for free.

  1. Google Digital Garage

You shouldn't be surprised to see Google on the top list. After all, the giant platform has been at the forefront of the digital world since its inception in 1998. That is why Google garage is an excellent place for beginners and enthusiasts to learn extensive courses in digital marketing.

It offers over 30 classes, two of which come with a certificate upon completion. Which are:

You can also explore the Google Skill Shop for product-specific courses and certificates.

  1. MOZ Academy

When we talk about a leader in digital marketing, the list will be incomplete without MOZ. The company has recently made its paid courses free to support those impacted by COVID-19.

There are lots of digital marketing courses that you could learn from MOZ, such as Keyword Research, SEO fundamentals, and Site Audit Classes. These courses often range from $49 to $595 per class. However, they are now free for you to use.

  1. Hubspot Courses and Certification

Hubspot is the master of inbound marketing, and they develop courses that focus primarily on inbound marketing tactics. In addition, they offer 15 certification tracks, including Inbound Marketing, Growth-Design, Frictionless Sales, Email Marketing, and more.

If you're looking for a digital course that aligns with the buyer journey, a critical component for inbound campaigns, then you should consider taking one of Hubspot's courses.

  1. SEMRush's Keyword Research Course

To become a guru in keyword research, you might need to consider SEMRush. Surprisingly, this free digital marketing course takes an hour to complete, and industry expert Greg Gifford teaches it.

Since Keyword research is an essential aspect of SEO, you simply can't overlook it in your journey in digital marketing.

  1. Facebook Blueprint

The social media giant offers a training program that allows you to go through different topics on marketing on Facebook and Instagram. This course includes creating ads and handling your Facebook and Instagram business accounts.

The fact is, there are lots of digital marketing resources that you can leverage for free. But sometimes, you might not have the luxury due to time constraints. That is why business owners use digital marketing experts instead. 

Feel free to give us a call or perhaps fill out our contact form to book an appointment.

How Artificial Intelligence Will Transform Your Business

A few hours ago, according to an eye-opening tale in the Washington Post on Saturday, a Google engineer, Blake Lemoine, after hundreds of interactions with a cutting-edge unreleased AI system called LaMDA, believed the program had achieved a level of consciousness.

LaMDA, which stands for ‘Language Model for Dialog Applications,’ is one of several large AI systems trained on massive swaths of text and can answer questions and write in convincingly human ways.

In a statement, Google said that his team, including ethicists and technologists, reviewed Blake’s claims per AI principles and informed him that the evidence does not support his claim. However, while we may not have a sentient AI yet, it boggles our minds about the potential possibilities, especially as it concerns business.

Importance of AI in business

Who would have thought that decades later, we could communicate with someone at the other end of the globe? We could fly to where we want, even to the moon and now eyeing mars. With AI, the game gets tighters.

It might sound sci-fi, but imagine a world where your business is run by AI, with zero human input.

They tell you what to do, how to do it, who to hire, and who to fire. It eliminates the need to hire staff when you have AI systems that can do a better job without errors or fatigue. AI now helps find solutions to complex business problems, solving them in seconds, something that would have taken a week to complete.

AI is the most trending technological term in business today, with Google and Amazon at the forefront. By looking at how AI can serve your business, you can grow and scale your business efficiently.

AI Capabilities in Business

Many companies have resought to chatbots for virtual assistance, and it’s the first case proving how AI will revolutionize the business world. While many are not convinced about a customer talking to a machine, talking to one that is sophisticated and doesn’t break down can be a game changer.

Imagine waking up in the morning, and you’re like, “Siri, go ahead and publish the pending content on my blog.” And it gets done. It could help you book a flight, book a dental appointment, and even place a call on your behalf.

If you’re good with codes, you could delve into automation, where you get more by doing so little. You don’t need to know how to do this to use this in your business. All you need is an expert to help you automate aspects of your business using AI. Feel free to give us a call or use the contact form to book an appointment.