The Bittersweet of Data Privacy

Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only…

Getting Customer Reviews in the Time of Coronavirus

Online reviews play a huge role in consumers’ buying decisions. Statistics show that the average consumer spends 13 minutes, 45 seconds reading reviews before making a purchase. And 52% of 18- to 54-year-olds says they “always” read reviews for local businesses. Bottom line: If you want to maintain your positive reputation and get ready to…

Does Your Website Communicate and Convert?

As Governor Andrew Cuomo plans for a slow, phased reopening of New York, many retail outlets and restaurants in downstate New York might not be ready to open for several weeks. But you can take advantage of your website as an alternate revenue stream. Your website can also help you execute a strong re-opening by…

Marketing as New York Re-Opens

Governor Andrew Cuomo has announced a phased reopening of New York. Small business owners can start getting ready to get back to business. Just as you should put the proper plan in place to ensure your employees can stay safe from the virus while at work, you should launch your marketing campaign to prepare for…

Break Through the Email Clutter During the Pandemic

New York has now been “On Pause” for more than two months. In the beginning, business owners flooded inboxes with messages urging their contacts to “stay safe.” Emails outlined plans of action: “Our stores are closed, but our website is open for business!” “Our dining rooms are closed, but you can order take-out!” The most…

Tips For Creating Content Your Audience Will Want To Share

Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold:  First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI.  Second, organic social media…

Tips For Personalizing Your Email

  Email marketing is an effective way to get a lot of information to your audience in a format they are familiar with. The problem is that predictable marketing emails that have earmarks such as an overly formal subject line are getting ignored. One way to increase the interaction you have with your audience is…