Digital Marketing Trends

It can be said that no industry evolves faster than the digital marketing industry, and that has a lot to do with the way that technology changes. Over time, digital marketing has allowed companies to reach not just specific parts of their target audience, but it has also allowed companies to give each customer a…

Blogging

Why Blogging is Important for Your Business

Interestingly, blogging started out as a way for individuals to share their experiences or opinions on a topic with their friends online and the greater public. Today, however, businesses have realized the usefulness of blogs to bring in customers and enhance their online presence. Blogs can serve multiple purposes from a marketing perspective, all of…

Make Social Media Work For You

Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…

email

Does Email Marketing Really Work?

The short answer is, yes, but only if you are doing it right. In fact, according to MarketingSherpa, 91% of adults in the U.S. like to receive promotional emails from companies they do business with. In order to effectively conduct an email marketing campaign, you must be mindful of the consumer’s wants. The last thing…

The Importance of Visuals

 The Importance of Visuals When digital marketing experts talk about visuals, they do so with a strong sense of urgency. From the moment visuals were first able to be used on the Internet, there has been a serious movement to get more out of what we can see on a website. Today, movies that used…

The Basics Of Good Web Design

In order to become good at something, you first must master the basics. Most business owners hire a digital agency to handle their website design needs, but a good website owner should still understand the basics of good web design to be sure they are getting a quality service. There are many different ways to…