Improving ROI

4 Ways Remarketing Helps Improve ROI

Remarketing is the process of taking traffic that has already expressed an interest in your company but has not made a purchase, and turns that traffic into buying customers. This includes traffice that bounced from your site, traffic that requested information but went no further, and traffic that expressed an interest in products but failed…

Digital Agency

What Is A Digital Agency?

We throw the term “Internet marketing” around a lot when we discuss what we do, but our purpose is actually much more focused than that. One of the things we like to remind our customers is that we are a digital agency, and that is a bit different than an advertising firm. While we also…

Drive PPC

4 Ways To Drive PPC Conversions

While all marketing is designed to sell products or services, some forms of marketing are expected to get more direct results than others. For example, the investment a company makes in pay per click marketing is considered successful when the conversion rate is high. The conversion rate is the percentage of clicks that turn into…