Business-to-business (B2B) marketing is a science and an art. Digital marketing experts are gathering more information than ever before to help increase the success of a B2B campaign, and that includes buying trends based on social media posts. But as much as the technology and amount of information has changed, there are still elements that…
Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…
As Internet technology becomes more advanced and integrated into our daily lives, the work of digital marketing experts becomes more important. New technology means the need for new marketing tactics that will reach target audiences. For example, the rise in mobile computing means that digital marketing experts need to devise ways to put big messages…
Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…
It can be said that no industry evolves faster than the digital marketing industry, and that has a lot to do with the way that technology changes. Over time, digital marketing has allowed companies to reach not just specific parts of their target audience, but it has also allowed companies to give each customer a…
Artificial Intelligence, or AI, has become increasingly advanced and innovative, so much so that many modern movies have used AI as supporting or even main characters. Think Iron Man’s JARVIS or the movie Her. However, while AI technology is rapidly developing, we aren’t quite at the level movies portray. This doesn’t mean that artificial technology…
Interestingly, blogging started out as a way for individuals to share their experiences or opinions on a topic with their friends online and the greater public. Today, however, businesses have realized the usefulness of blogs to bring in customers and enhance their online presence. Blogs can serve multiple purposes from a marketing perspective, all of…
Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…
Direct mail marketing enables you as a business to communicate directly with a consumer. You can use mail to introduce a new aspect of your business such as a product or a service or remind customers that you are still around. You can also use mailings to send consumers physical coupons that they can bring…
The short answer is, yes, but only if you are doing it right. In fact, according to MarketingSherpa, 91% of adults in the U.S. like to receive promotional emails from companies they do business with. In order to effectively conduct an email marketing campaign, you must be mindful of the consumer’s wants. The last thing…