People who use the Internet without ill intent have become addicted to online reviews. Every marketing expert knows that word-of-mouth is the most effective type of advertising a company can get, and online reviews are treated like word-of-mouth by a large majority of Internet users. It is estimated that 84 percent of all online consumers…
For years now there have been ongoing efforts to get people to patronize small, local businesses over the big box retail chains. In a 2014 article, Business News Daily ran an article that indicated that nearly 80 percent of all consumers would consider paying as much as 14 percent more to buy products from…
The holidays are just around the corner and now is the time to sit down and figure out how you will maximize this year’s email marketing campaigns. The holidays is the one time of the year when your customers are looking to their emails for great gift ideas and pricing specials that will save them…
In the world of business, entrepreneurs are constantly looking for ways to avoid being involved in a saturated market. These days, generalists tend to find it difficult to get their companies off the ground and find any success. That is why the idea of creating a niche company has become so popular throughout the country.…
For years, digital agencies have separated Search Engine Optimization (SEO) and Pay Per Click (PPC) functions into two separate operations. Both SEO and PPC require similar process to complete, but many digital agencies avoid mixing the two together. When you work with an agency that allows SEO and PPC to work together, you will get…
In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…
Digital marketing experts spend a great deal of time following various marketing mediums as they evolve and change. Perhaps no marketing medium has changed more over the past few years than Facebook. Over the course of time, Facebook has gone from an inefficient way to try and advertise your business to one of the most…
Your company invests a lot of time and money into a digital agency to make your website and all of your associated online marketing effective. Over time, you start to see the positive effects of what your digital agency has been doing and you start getting emails, client form responses, and phone calls on a…
If your business does not currently encourage customers to leave reviews on the major review sites or even post reviews on your own company website, then you are missing out on a lot of business. It is estimated that nearly 90 percent of all consumers consider online reviews to be a reliable source of information…
When search enging optimization (SEO) first burst onto the scene, the acronym SEO was used to represent a wide variety of online marketing activities. Over time, digital marketing experts decided to separate paid search engine marketing (SEM) from SEO tactics, primarily because SEO referred to the organic process of using keywords, content, and links to…