Every person and company makes mistakes, but companies are always held over the fire for every mistake they make. As a business owner, it can feel like a single negative review about your business or product is the end of the world, but that is never the case. The degree to which negative reviews damage…
If you are a business owner in the 21st century and you are still on the fence about the importance of blogging, then you need to start facing some cold and hard facts about this powerful form of marketing. Whether you take the time to run your own blog or you hire a digital agency…
When you work with an experienced digital agency, you will notice that nothing is left to chance. Whenever an agency tries something new, it will be obsessed with gathering data and seeing how the new thing performs against expectations. So when you see a company sharing something on social media, you can almost be assured…
One of the biggest misconceptions business owners have is that they can put up a couple of online ads and they should be able to reach their target audience. Getting your marketing message to your target audience online requires the same level of expertise necessary to effectively deliver any type of offline message. You need…
When you run a business, it helps to have the right software and app tools in place to make your life easier. The better your tools are, the more you can get done in an average day. It is easy to get overwhelmed during the course of a business day, but having the right business…
As the Internet gets overwhelmed with new websites every day, it becomes more and more difficult for companies to separate themselves from the competition. The saturation of the Internet makes the role of the professional digital agency even more important, especially when it comes to local SEO. Businesses are starting to realize that local SEO…
A business brand is more than just your company name or your logo. A brand is the way in which your customers and consumers in your target audience see and perceive your business. With enough hard work and the right digital agency on your side, your brand can be strong and positive. The thing about…
Digital marketing is critical to the success of any business, and that means that businesses have to be savvy when it comes to being online. Smart business owners hire digital marketing agencies to look after their websites and online networks, but hiring an agency does not mean that you no longer have any responsibility towards…
In a very, very short period of time, the app known as Pokemon GO has already been downloaded more than the dating app Tinder, and it is on its way to eclipsing Twitter in the download world. Pokemon GO is a game that uses Google maps and real landmarks as places where players can go…
Since 2012, Google has made a series of changes to its search algorithm that have altered the role of keywords in creating good content. The biggest misconception people have is that keywords are no longer necessary to help move a website up into the first page of search engine results. The real truth is that…