A business brand is more than just your company name or your logo. A brand is the way in which your customers and consumers in your target audience see and perceive your business. With enough hard work and the right digital agency on your side, your brand can be strong and positive. The thing about…
Digital marketing is critical to the success of any business, and that means that businesses have to be savvy when it comes to being online. Smart business owners hire digital marketing agencies to look after their websites and online networks, but hiring an agency does not mean that you no longer have any responsibility towards…
In a very, very short period of time, the app known as Pokemon GO has already been downloaded more than the dating app Tinder, and it is on its way to eclipsing Twitter in the download world. Pokemon GO is a game that uses Google maps and real landmarks as places where players can go…
Since 2012, Google has made a series of changes to its search algorithm that have altered the role of keywords in creating good content. The biggest misconception people have is that keywords are no longer necessary to help move a website up into the first page of search engine results. The real truth is that…
There are a lot of digital agencies out there that do plenty of business using Google AdWords, and that makes choosing an agency hard for a customer. The best approach a customer can take is to develop standard questions to ask the agencies they are considering work for and then compare the answers they get.…
If you ask any marketing expert about the types of marketing they find to be most valuable, you will find word-of-mouth marketing to be at the top of just about every list. According to AdWeek.com, word-of-mouth advertising has been proven to be twice as effective as advertising that is developed and distributed on behalf of…
If you are a website owner and you have never heard of remarketing, then now is the ideal time to get acquainted with this extremely powerful piece of marketing strategy. The term remarketing actually refers to a collection of strategies designed to turn traffic that left your website without making a purchase into buying customers.…
Your business website is the face of your company to millions of potential customers all over the world. Despite the importance of a website, there are plenty of business owners who do not invest the resources necessary to keep their website healthy and relevant. Aside from being the first impression your business makes to potential…
Ah, social media. To the business owner, social media looks like a great place to talk directly to millions of potential customers for free. But for the digital marketing expert, social media is a long-term commitment that only works when it is fed the right information on a regular basis. To be able to utilize…
A good website is a mandatory marketing tool for any company, but that does not prevent many small businesses from either not having a website, or not updating their website regularly. These days, one of the first resources customers ask about when you mention your company is your website. If you want to bring in…