When you spend years wearing the same type of clothes and having the same haircut, people recognize you even when they do not see your face. If you are smart, then you use that high level of recognition to generate revenue in some way. But when you change your clothes and cut your hair, no…
Trade shows represent a significant investment for any company that puts on a display, so it is imperative that each company get the maximum return for their dollar. By just doing the basics of setting up a table and displaying product, a company is only doing a fraction of the work necessary to maximize their…
Marketing experts can talk for hours about website content and how important it is to the success of any website, but a lot of that talk is useless without the basics. If you want to get the absolute most out of all of your Internet content, then forget worrying about the title and the keywords and…
Whenever we take on a new client, a huge part of our process involves brainstorming ideas. We brainstorm ideas with the client and then we brainstorm among ourselves. There is a significant difference between bouncing ideas off of our clients and sitting down in one of our conference rooms and creating the ideas that will…
One of the things we always talk about is the need for online as well as offline marketing to promote your website. We could talk for hours about the need to maintain a consistent marketing look along your website and marketing pamphlets to help boost brand recognition. But what does all of that really mean?…
These days, many business owners find it easy to get caught up in the digital marketing frenzy that seems to have gripped the entire world. As Internet marketing experts, we understand the intricacies of creating an effective digital marketing plan that will enhance your revenue. But as marketing enthusiasts in general, we also know that…
It is our job to stay ahead of the curve when it comes to marketing information, which is why we are fully prepared to handle your marketing needs in 2015. The marketing world changes constantly and what worked in 2014 may not work as well in 2015. As the year starts to come to an…
As you prepare your trade show booth for each upcoming industry event, you need to make sure that you are doing everything you can to accessorize your booth properly. As trade show experts, we understand how to bring attention to your booth without alienating any part of the audience. There is such a thing as…
Every once in a while we will get a print job from a customer that is set up to be a direct mailing project. We always offer our services as direct mail experts, but occasionally clients will decline to let us handle their direct mail campaigns. To put it bluntly, your direct mail campaign needs…
