5 Tips To Increase Your Click To Open Rates

A Click-To-Open (CTO) rate is the percentage of people who open a marketing email after they have received it. Reputable digital marketing companies only send emails to people who have opted-in to receive marketing pieces, but opting-in to getting marketing emails does not bind a recipient to open those messages. If you want to increase…

Creating a Buyer Persona for your Business

The era of big data has opened up marketing possibilities that had never been available before. Digital marketing experts have been creating buying personas for a long time, but the new data that is being collected these days can help create more accurate buying personas with more predictable reactions to changes in product specifications and…