It takes an Internet marketing expert years to understand and be able to manipulate the rules of gathering traffic that the search engines develop. To make matters worse, the search engines are constantly releasing new algorithms and changing the rules, which makes every marketing expert tense and on-edge. While it can take years to figure…
A good e-commerce website has features that benefit your company, and features that benefit your customers. When all of those features come together, you get a website that generates profit while bringing back repeat business. It is important for a website owner to understand what customers expect from an e-commerce website, and it is critical…
As each new year approaches, business professionals tend to look back on the current year to consider correcting their failures and replicating their successes. The key to business success is to always look to the future, but use your experience as the foundation for making good decisions. With marketing, we can take what we learned…
While there is a huge migration of users from desktop to mobile websites, there are still hundreds of millions of people every day who look over and utilize standard websites. The existence of a large audience for your standard website means that investing in the latest web design technology and trends will go a long…
Social media is not going away any time soon as it has started to replace a variety of communication and media platforms for people all around the world. More people get their news and communicate with friends and family through social media than many other traditional forms of communication. As social media evolves, you need…
One of the big misconceptions about email mobile marketing is that it has no place in a marketing program because no one reads emails on their smartphones or tablets. The truth is that the smartphone and tablet have not diminished the popularity of emails in any way, and ignoring mobile email marketing is a big…
A company logo becomes the thing that enhances your marketing and becomes a way for people to instantly recognize your organization. If you do enough good marketing, then your logo will become a graphic representation of your company that increases revenue and opens up more opportunities. In order for your logo to be effective, you…
Most website owners have no problem overhauling their website once in a while to try and update its functionality and make things interesting for their web traffic. While updating the website once in a while is essential to its operation, actually changing the site is something that should be planned and done properly. It is…
With all of this talk about Internet marketing going on, it is no wonder that business owners think that direct mail is fading away. When you team up with an experienced Internet marketing company, you will find that direct mail is still very effective and gets great results. A good marketing plan includes several different…
There is plenty of detailed information on this blog and others about how to create the best trade show materials to show-off your booth. But it would probably be helpful to know which tools, of all the tools that get mentioned, you really need when you start to put your trade show presentation together. Along…