Sometimes success in business centers around who can call the most attention to themselves for the least amount of money. At a trade show, the company with the huge light show gets all of the traffic because it attracts a lot of attention. But there are ways to call attention to your company that are…
As your company prepares for its next sales presentation, you know that you will have to stand out from the competition if you want to win the business. Your products may be better and your service may be legendary in your industry, but that may not be enough to overcome the incredible presentation that the…
If you are still debating whether or not to invest in a real mobile website, then you are about three to four years behind the technology curve. More people access the Internet via their phones and tablets than their desktop computers and laptops. That means that if your site does not have a fully-functional mobile…
As technology advances, many business owners start to think that the old ways of doing things are being replaced. For example, it is a common misconception that email marketing is replacing direct mail marketing because of cost and effectiveness. But when you look at what is really happening in the worlds of email and direct…
Internet marketing experts are constantly developing new methods for developing content and websites that appeal to a broad selection of search engines. To the average user, it seems like Google is the only option out there. The truth is that there are other search engines that get enough traffic to justify making them part of…
For centuries, people got used to things staying the same for a while before any changes or updates were made. It took a long time for console televisions to evolve into the flat screens that we have now. Even when the flat screens started to come out, people avoided them because of the cost and…
One of the more powerful ways to increase traffic to your website is to use images that people find interesting. Good images can increase your website exposure and get you better search engine results on Google. If you do it right, then some of your images will go viral and bring you more exposure than…
Any Internet marketing expert will tell you that there is significant value in adding video to your website, but there are those nagging doubts that pop up to prevent you from utilizing videos. Every marketing process has its myths and misconception, but few myths are more damaging than the myths about video marketing that prevent…
For the average person, there is a myth that all young people (Millennials and younger) bypass the printed media and only use digital information. But in a 2013 report done by the Newspaper Association of America, approximately 68 percent of people ages 18 to 24 read printed newspaper advertisements. Not only do they read the…
Each time Google releases a new algorithm change it sounds like the company is unleashing a new Batman villain. First it was the Panda, then it was the Penguin, and then we saw the Hummingbird. But these were not one-time upgrades, nor are these terms used to describe the same algorithm. These terms refer to…