One of the more powerful, yet subtle, online marketing tools available is a form of advertising known as pay-per-click advertising, also known as PPC advertising. This is a form of advertising that utilizes search keywords to help put your message in front of a target audience that is interested in what your company has to…
Does it still pay to use direct mail campaigns for your business? Most direct marketing now takes the form of either email or text message marketing, which means that direct mail marketing has been left to those smart business owners who see its real value. Our USPS Every Door Direct Mail program offers incredible value…
There is the right way to make a good first impression with an important presentation, and there is the wrong way to do it. The wrong way involves using standard presentation folders with sticker and writing on them to try and give the impression that the folders were customized. The right way is to contact…
A trade show is a place where you can meet new customers, network with industry experts and find out the latest information on industry innovations. But if you want to really find success at a trade show, then you need a booth that will attract and interest people. We are experts at developing the ideal…
If you spend enough time looking for a good Internet marketing firm, then you are bound to see all of the industry buzz words thrown around and used with reckless abandon. At Tom and Company, we are determined to make sure that our customers not only understand what all of those buzz words mean, but…
As a professional Internet marketing firm, we hear a lot of reasons as to why people try to save money by doing their own SEO and website marketing. The truth is that successfully marketing any website requires professional strategy and years of experience. You can either waste your time trying to do it yourself, or…
When you start a business website, you naturally hope that your website starts to generate revenue and adds as an enhancement to your primary revenue streams. If your website is the primary way you do business, then web traffic becomes extremely critical to your success. Despite the importance of your website and all of the…
As a professional Internet marketing firm, it is our job to get your website the kind of traffic that you need. Some people see what we do as marketing professionals and feel that they can get the same results on their own. But it takes years to become experts in SEO and Internet marketing, which…
For a very long time, Internet marketing dealt solely with desktop and laptop computers. When a marketing firm such as ours would develop new marketing ideas, those ideas would be centered around reaching people as they sat at their desks and utilized the Internet. The laptop and the availability of free WiFi helped to weaken…
There are several important elements to your website and one of the more important elements is your content. Good content will bring in web traffic on a consistent basis, while bad content could get your website a Google penalty that is the equivalent of Internet prison. We offer premium copywriting services that create the best…