An online business such as an online retail store requires a steady flow of paying customers to be successful. Every online business starts with a digital marketing game plan and that game plan includes everything from improving search engine results standings to finding ways to bring in new online customers. Before you start trying…
Getting a bad online review for your small business can be frustrating and, in some cases, feel like the end of the world. You work hard to create happy customers and then someone leaves a bad comment. There is a six-step approach every small business owner should take when it comes to reading and…
The saying “keep your friends close but your enemies closer” was made famous by the movie The Godfather and has become part of the American business vocabulary. Competitive analysis is an obsession in the business world and the dawn of the Internet age has brought us a whole bunch of new tools we can…
The world of SEO has changed dramatically over the years and many of the tactics that worked to get traffic and status in search results pages no longer work. As a matter of fact, some of the tactics that used to be guaranteed ways to climb the results in a search engine could now…
Social media is a great way to promote your business, but it requires a plan and some direction to be effective. You could be putting some great messages out there, but they are getting lost if people cannot find those messages when they search for your company. Ever since Facebook and every other social…
If you own a business and are not investing in digital marketing, then you probably made your decision based on economics. In other words, you decided that spending money on hiring a digital marketing firm is not worth the return you would receive. The truth is that a good digital marketing firm is going…
An SSL certificate (Secured Sockets Layer) is a device you add to your website to encrypt and protect any information your clients input into your site. Over the past few years, the stories of data breaches and the theft of millions of pieces of important personal information have been making headlines all over the…
The Internet has been around a long time, which means websites are a well-known commodity to just about anyone. As with any other technology, there has been plenty of time for myths and misconceptions to be created about websites that can skew business owners’ opinions. Here we address some of the most common misconceptions…
Your social media platforms are only powerful marketing tools if people are interacting with them. If you don’t have a lot of followers, then your messages will not be seen. You could solve this problem by buying followers from marketing companies, but those are usually ghost accounts that have no activity. Instead of investing…
Facebook’s reputation has been taking quite a beating in recent months with the fake news scandals and the legal battles over Facebook’s privacy policies. The core purpose of Facebook, as Mark Zuckerberg recently reiterated, is the desire allow users to create meaningful relationships that have them coming back day after day. On its surface, Facebook…