Your website is one of your most powerful marketing tools, but it can only be maximized when you understand how to use it properly. Here is a page of tips you can use to turn your website into a qualified lead-generating machine. Remember Your Phone Number Not only is it hard for prospective customers to…
The Importance of Visuals When digital marketing experts talk about visuals, they do so with a strong sense of urgency. From the moment visuals were first able to be used on the Internet, there has been a serious movement to get more out of what we can see on a website. Today, movies that used…
When mobile websites were first launched, they were considered a novelty. The most effort anyone ever put into their mobile website was to create a piece of software that converted their desktop website to a text-only mobile website without any other conversions. But as mobile technology has developed, so has mobile websites. These types of…
In order to become good at something, you first must master the basics. Most business owners hire a digital agency to handle their website design needs, but a good website owner should still understand the basics of good web design to be sure they are getting a quality service. There are many different ways to…
Every day thousands of people join social media platforms, and many are doing so for the first time in their lives. Social media can be addicting in that it allows you to have discussions with people all over the world. But if your intentions with social media are purely business, then here are some tips…
After years of futility in trying to build your own online presence, you have decided that it is time to bring in the experts. The best approach to finding the perfect digital agency for your company is to remember three things: Don’t let geography bother you Talk to a lot of companies before making your…
If you are just starting to work with a digital agency, then you will want to take a crash course in Google Analytics to be prepared for the data and information you will receive. Google’s analytical software is one of the most comprehensive in the industry, and it is the choice of digital agencies all…
As the ability to collect consumer data evolves, so do the roles of the digital marketing experts who use that data. With modern analytics marketing experts can determine information such as how often a user visits a web page, the types of interactions users have when they go to a website, and the kind of…
If your company is still paying a digital agency to blast out tens of thousands of emails based on a geographic location using the same content, then you are wasting your money. Big data has allowed digital marketing experts to gain insights into consumer trends that had not been available in the past, and all…
When a business starts a Facebook page, the real purpose is to engage its target audience and expand its customer base. When you increase your Facebook engagement, you can save money on the costs of boosting posts and you can increase the effectiveness of your Facebook advertising. Too many companies treat their Facebook page as…