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Author Archives: Nick Ward

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How To Promote Your Business With Hashtags

Social Media MarketingBy Nick WardNovember 1, 2018

  The idea of labeling conversations with hashtags became popular on the Twitter platform and has since moved to most of the major social media websites. A hashtag is a short marketing message done in one word and identified with a hashtag or pound sign. If Bob’s Bakery wanted to create a hashtag to promote…

How to Build and Manage a Private Facebook Group

Social Media MarketingBy Nick WardOctober 25, 2018

  If your business relies on customers, then there is a good chance that most of those customers are already on Facebook. With most of your customers in one, neat little place, it makes sense to offer a way to organize your customers under your company name and offer specializes service and communication. A private…

Digital Marketing Game Plan- 5 Ways to Reach New Customers Online

Digital MarketingBy Nick WardOctober 18, 2018

  An online business such as an online retail store requires a steady flow of paying customers to be successful. Every online business starts with a digital marketing game plan and that game plan includes everything from improving search engine results standings to finding ways to bring in new online customers. Before you start trying…

How To Respond To Bad Online Reviews in 6 Steps

Small BusinessBy Nick WardOctober 11, 2018

  Getting a bad online review for your small business can be frustrating and, in some cases, feel like the end of the world. You work hard to create happy customers and then someone leaves a bad comment. There is a six-step approach every small business owner should take when it comes to reading and…

Why You Should Follow Competitors On Social Platforms

Social Media MarketingBy Nick WardOctober 4, 2018

  The saying “keep your friends close but your enemies closer” was made famous by the movie The Godfather and has become part of the American business vocabulary. Competitive analysis is an obsession in the business world and the dawn of the Internet age has brought us a whole bunch of new tools we can…

SEO Tactics That Will Get You In Trouble

Search Engine OptimizationBy Nick WardSeptember 27, 2018

  The world of SEO has changed dramatically over the years and many of the tactics that worked to get traffic and status in search results pages no longer work. As a matter of fact, some of the tactics that used to be guaranteed ways to climb the results in a search engine could now…

Why Your Company Needs Its Own Hashtag

Online Reviews, Social Media MarketingBy Nick WardSeptember 20, 2018

  Social media is a great way to promote your business, but it requires a plan and some direction to be effective. You could be putting some great messages out there, but they are getting lost if people cannot find those messages when they search for your company. Ever since Facebook and every other social…

5 Signs You Should Invest In Digital Marketing

Graphic Design, Online ReviewsBy Nick WardSeptember 13, 2018

  If you own a business and are not investing in digital marketing, then you probably made your decision based on economics. In other words, you decided that spending money on hiring a digital marketing firm is not worth the return you would receive. The truth is that a good digital marketing firm is going…

The Growing Importance of SSL Certificates

Online Reviews, Web Design NYCBy Nick WardSeptember 7, 2018

  An SSL certificate (Secured Sockets Layer) is a device you add to your website to encrypt and protect any information your clients input into your site. Over the past few years, the stories of data breaches and the theft of millions of pieces of important personal information have been making headlines all over the…

10 Common Misconceptions About Websites

Online Reviews, Web Design NYCBy Nick WardAugust 30, 2018

  The Internet has been around a long time, which means websites are a well-known commodity to just about anyone. As with any other technology, there has been plenty of time for myths and misconceptions to be created about websites that can skew business owners’ opinions. Here we address some of the most common misconceptions…

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