CPC

Calculating Your Cost-Per-Click

The Pay-Per-Click (PPC) online marketing method has a sales component called the Cost-Per-Click (CPC). The CPC is exactly what it says it is in that it is the cost the advertiser pays for every click they receive during a PPC campaign. Determining the CPC is extremely important because it will help the advertiser determine what…

SEO

Improving Your Local SEO

If you are still investing money in yellow pages print advertising and display ads in the newspaper without doing as much as you can to improve your local online advertising, then you are missing out on the huge number of local customers who use the Internet to find the businesses they want to patronize. Improving…

reviews

Google Reviews Just Got A Lot Easier

Google has gotten so used to dominating the Internet that it has insisted for years that Google+ was the next great social media platform. There is nothing inherently wrong with Google+, but it simply has not caught on with the public in general. There are several niche audiences that utilize Google+ quite a bit, but…