Consumer

The Consumer Review Fairness Act

People who use the Internet without ill intent have become addicted to online reviews. Every marketing expert knows that word-of-mouth is the most effective type of advertising a company can get, and online reviews are treated like word-of-mouth by a large majority of Internet users. It is estimated that 84 percent of all online consumers…

How To Claim Your Niche

How To Claim Your Niche

In the world of business, entrepreneurs are constantly looking for ways to avoid being involved in a saturated market. These days, generalists tend to find it difficult to get their companies off the ground and find any success. That is why the idea of creating a niche company has become so popular throughout the country.…

How SEO And PPC Work Together

How SEO And PPC Work Together

For years, digital agencies have separated Search Engine Optimization (SEO) and Pay Per Click (PPC) functions into two separate operations. Both SEO and PPC require similar process to complete, but many digital agencies avoid mixing the two together. When you work with an agency that allows SEO and PPC to work together, you will get…

What Is Your Target Audience?

What Is Your Target Audience?

In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…