In this throw-away society it is not usual for a website owner to archive old content and relegate it to a part of the website that never gets any traffic. In its best days, that content was able to generate traffic that helped to push your website up the results pages of all of the…
When you are just starting up a company, you know that your company is not the only one in your marketplace. A new company is going to need to spend time establishing itself, and that includes establishing a strong Internet presence. You know how important content marketing is to your success, but you are not…
Technology has reached the point where there is more interest in enhancing what already exists as opposed to developing anything new. In digital marketing, the experts are trying to see how far they can advance the current technology until it becomes necessary to develop new methods. To that end, 2017 is not expected to…
The year is turning and soon it will be 2017. In the world of content marketing, a year is a very long time and a lot can change in just 12 months. It used to be that the same content marketing methods were carried over from year to year with the same level of success.…
People who use the Internet without ill intent have become addicted to online reviews. Every marketing expert knows that word-of-mouth is the most effective type of advertising a company can get, and online reviews are treated like word-of-mouth by a large majority of Internet users. It is estimated that 84 percent of all online consumers…
For years now there have been ongoing efforts to get people to patronize small, local businesses over the big box retail chains. In a 2014 article, Business News Daily ran an article that indicated that nearly 80 percent of all consumers would consider paying as much as 14 percent more to buy products from…
The holidays are just around the corner and now is the time to sit down and figure out how you will maximize this year’s email marketing campaigns. The holidays is the one time of the year when your customers are looking to their emails for great gift ideas and pricing specials that will save them…
In the world of business, entrepreneurs are constantly looking for ways to avoid being involved in a saturated market. These days, generalists tend to find it difficult to get their companies off the ground and find any success. That is why the idea of creating a niche company has become so popular throughout the country.…
For years, digital agencies have separated Search Engine Optimization (SEO) and Pay Per Click (PPC) functions into two separate operations. Both SEO and PPC require similar process to complete, but many digital agencies avoid mixing the two together. When you work with an agency that allows SEO and PPC to work together, you will get…
In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…