To the untrained eye, social media looks like a great big marketing tool that should instantly bring in millions of customers from around the world. But if you have an untrained eye for these sorts of things, then what you are seeing is actually an illusion. Social media is a simple way to start…
Why do companies use newsletters and what makes a newsletter effective? There are many ways to effectively use newsletters, but the most recent trend is to get more clicks for email marketing by including a newsletter. When a newsletter is effective, it can deliver important product information and help support an existing customer base. The…
A keyword planner is a piece of analytical software that gives you a wide range of information about the keywords you want to use in your next advertising campaign. Google has the most popular keywords planner, which makes sense since a majority of the web searches are done on the Google platform. In order…
It makes sense that the Internet is the primary place to get information on digital marketing, but most people who are not in the digital marketing business have no idea where to go to get good information. When you look for digital marketing information, you want a website that has current and comprehensive information…
When a football team prepares for a game, the head coach spends hours each week watching films of the competition. The coach is looking for ways to defeat the competition, and he is also looking for things the competition does well that he can use for his team. A football coach never goes into…
Analytics tools can tell you anything you need to know about your website traffic and how your web traffic is responding to your website. Professional digital marketing experts use analytical tools all of the time, and the collection of marketing data is getting more and more prominent. There are free tools you and your…
It is a tough job to grow a small business, but it does not need to be impossible. There are plenty of growth hacks you can use that will help you to find immediate and long-term success for your business. Sometimes you have to change your business vision a little, but it doesn’t matter what…
A Click-To-Open (CTO) rate is the percentage of people who open a marketing email after they have received it. Reputable digital marketing companies only send emails to people who have opted-in to receive marketing pieces, but opting-in to getting marketing emails does not bind a recipient to open those messages. If you want to increase…
As 2017 moves forward, the world of digital marketing continues to change at a rapid rate. New ideas are being introduced and new technology is changing the way that consumers interact with the Internet. Along with all of these new ideas and technologies comes new terms that website owners should become familiar with if they…
A marketing distribution channel is the medium used to get your message out to your target audience. You can have a broad channel such as Internet websites, and then break them down into more specific genres that would better fit your audience. There are three primary groups of distribution channels you can used; proprietary, third-party,…