Creating a Buyer Persona for your Business

The era of big data has opened up marketing possibilities that had never been available before. Digital marketing experts have been creating buying personas for a long time, but the new data that is being collected these days can help create more accurate buying personas with more predictable reactions to changes in product specifications and…

website

The Basics of an Effective Website

A company without a website may as well not exist as far as most consumers are concerned. A website provides a measure of legitimacy and professionalism that cannot be overlooked, especially when there are so many competitors vying for the customer’s loyalty. Does your website measure up? The Why Why are your customers on your…

Essential Elements of B2B Marketing

Business-to-business (B2B) marketing is a science and an art. Digital marketing experts are gathering more information than ever before to help increase the success of a B2B campaign, and that includes buying trends based on social media posts. But as much as the technology and amount of information has changed, there are still elements that…

leads

Generate Leads with These Tips

Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…

Digital Marketing Trends For 2017

As Internet technology becomes more advanced and integrated into our daily lives, the work of digital marketing experts becomes more important. New technology means the need for new marketing tactics that will reach target audiences. For example, the rise in mobile computing means that digital marketing experts need to devise ways to put big messages…

impressions

Impressions vs. Expressions

Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…