A marketing distribution channel is the medium used to get your message out to your target audience. You can have a broad channel such as Internet websites, and then break them down into more specific genres that would better fit your audience. There are three primary groups of distribution channels you can used; proprietary, third-party,…
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Establishing a brand takes a long time and requires a great deal of precision marketing. Experienced digital marketing firms know the work that goes into setting up a brand marketing plan, and the patience it takes to see the plan through. Sometimes brands decide to do their own marketing, and that is when any one…
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The era of big data has opened up marketing possibilities that had never been available before. Digital marketing experts have been creating buying personas for a long time, but the new data that is being collected these days can help create more accurate buying personas with more predictable reactions to changes in product specifications and…
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Your local customers are using the Internet to find what they are looking for, and you are missing out on a lot of business if you do not take advantage of the digital advertising outlets available. There are plenty of ways your business can reach local customers and be seen in the search results for…
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What does it mean to grow your business organically in the digital age? In the very early days of the Internet, a company’s SEO status was able to be enhanced with links bought from brokers, content that was crammed with keywords, and content that had nothing to do with the website but brought in traffic.…
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The field of digital marketing is a constantly evolving science that is enhanced by just a little bit of artistic flair. No matter how much data a digital marketing firm generates and collects, there will always be the human touch needed to get the most from that data. Despite the speed at which digital marketing…
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A company without a website may as well not exist as far as most consumers are concerned. A website provides a measure of legitimacy and professionalism that cannot be overlooked, especially when there are so many competitors vying for the customer’s loyalty. Does your website measure up? The Why Why are your customers on your…
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Business-to-business (B2B) marketing is a science and an art. Digital marketing experts are gathering more information than ever before to help increase the success of a B2B campaign, and that includes buying trends based on social media posts. But as much as the technology and amount of information has changed, there are still elements that…
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Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…
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As Internet technology becomes more advanced and integrated into our daily lives, the work of digital marketing experts becomes more important. New technology means the need for new marketing tactics that will reach target audiences. For example, the rise in mobile computing means that digital marketing experts need to devise ways to put big messages…
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