When search enging optimization (SEO) first burst onto the scene, the acronym SEO was used to represent a wide variety of online marketing activities. Over time, digital marketing experts decided to separate paid search engine marketing (SEM) from SEO tactics, primarily because SEO referred to the organic process of using keywords, content, and links to…
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A content management system (CMS) makes it easier to develop and grow a website, even for people who have little to no website development experience. The most popular CMS in the world is WordPress, but its popularity is often a mystery to most people because they don’t understand WordPress. If you are considering building your…
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If you own a business that relies on website traffic for some or all of your revenue, then you need to become familiar with the idea of remarketing. The idea behind remarketing is that when someone visits your website, they get tagged with a cookie. Whenever they visit a website within that remarketing network, they…
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Entrepreneurs are busy people, which is why good time management tips are always welcome. If you find yourself running out of time long before you run out of things to do, then here are some tips you can use to help you get back on track. Learn What You Need To Know Entrepreneurs are, by…
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The generation known as Millennials is becoming one of the most highly-coveted group among marketing experts and advertisers. This is a large group that has money to spend and has shown that it is not afraid to use its money to get what it wants. But Millennials are also highly opinionated, educated, and connected to…
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Every person and company makes mistakes, but companies are always held over the fire for every mistake they make. As a business owner, it can feel like a single negative review about your business or product is the end of the world, but that is never the case. The degree to which negative reviews damage…
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If you are a business owner in the 21st century and you are still on the fence about the importance of blogging, then you need to start facing some cold and hard facts about this powerful form of marketing. Whether you take the time to run your own blog or you hire a digital agency…
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When you work with an experienced digital agency, you will notice that nothing is left to chance. Whenever an agency tries something new, it will be obsessed with gathering data and seeing how the new thing performs against expectations. So when you see a company sharing something on social media, you can almost be assured…
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One of the biggest misconceptions business owners have is that they can put up a couple of online ads and they should be able to reach their target audience. Getting your marketing message to your target audience online requires the same level of expertise necessary to effectively deliver any type of offline message. You need…
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When you run a business, it helps to have the right software and app tools in place to make your life easier. The better your tools are, the more you can get done in an average day. It is easy to get overwhelmed during the course of a business day, but having the right business…
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