Digital marketing experts spend a great deal of time following various marketing mediums as they evolve and change. Perhaps no marketing medium has changed more over the past few years than Facebook. Over the course of time, Facebook has gone from an inefficient way to try and advertise your business to one of the most…
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Your company invests a lot of time and money into a digital agency to make your website and all of your associated online marketing effective. Over time, you start to see the positive effects of what your digital agency has been doing and you start getting emails, client form responses, and phone calls on a…
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If your business does not currently encourage customers to leave reviews on the major review sites or even post reviews on your own company website, then you are missing out on a lot of business. It is estimated that nearly 90 percent of all consumers consider online reviews to be a reliable source of information…
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When search enging optimization (SEO) first burst onto the scene, the acronym SEO was used to represent a wide variety of online marketing activities. Over time, digital marketing experts decided to separate paid search engine marketing (SEM) from SEO tactics, primarily because SEO referred to the organic process of using keywords, content, and links to…
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A content management system (CMS) makes it easier to develop and grow a website, even for people who have little to no website development experience. The most popular CMS in the world is WordPress, but its popularity is often a mystery to most people because they don’t understand WordPress. If you are considering building your…
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If you own a business that relies on website traffic for some or all of your revenue, then you need to become familiar with the idea of remarketing. The idea behind remarketing is that when someone visits your website, they get tagged with a cookie. Whenever they visit a website within that remarketing network, they…
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Entrepreneurs are busy people, which is why good time management tips are always welcome. If you find yourself running out of time long before you run out of things to do, then here are some tips you can use to help you get back on track. Learn What You Need To Know Entrepreneurs are, by…
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The generation known as Millennials is becoming one of the most highly-coveted group among marketing experts and advertisers. This is a large group that has money to spend and has shown that it is not afraid to use its money to get what it wants. But Millennials are also highly opinionated, educated, and connected to…
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Every person and company makes mistakes, but companies are always held over the fire for every mistake they make. As a business owner, it can feel like a single negative review about your business or product is the end of the world, but that is never the case. The degree to which negative reviews damage…
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If you are a business owner in the 21st century and you are still on the fence about the importance of blogging, then you need to start facing some cold and hard facts about this powerful form of marketing. Whether you take the time to run your own blog or you hire a digital agency…
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