A good website is a mandatory marketing tool for any company, but that does not prevent many small businesses from either not having a website, or not updating their website regularly. These days, one of the first resources customers ask about when you mention your company is your website. If you want to bring in…
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Any marketing manager who has tried to get a budget approved for content marketing understands that the struggle to get corporate executives and managers to understand the value of content marketing is real. It is always easier to get a budget approved when you can show a return on that investment, which is why we…
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It is not difficult for you to do some research to see where your website ranks in the top search words and phrases in your industry. But when you do get those search results, you may be disappointed at what you find. If your competition is working with a digital agency for their website and…
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What does brand consistency mean for your business? A consistent brand is easy for customers to recognize, and it is the result of having all of your marketing programs working together to develop a consistent image. That sounds impressive, but what does it really mean? It means that if you can develop a consistent brand,…
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Hiring a marketing agency is an important and significant investment for your company. When you decide on which agency to hire, you will be establishing an intimate and long-lasting relationship that will affect the future of your organization. With this in mind, it is incredibly important to have a comprehensive process in place to make…
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An effective creative brief for a logo design project has to be comprehensive in many different ways. The creative brief is what each professional in your organization that is involved in the logo design process will use to do their jobs, so your brief has to tell exactly what the client wants and what the…
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A graphic designer is someone you will turn to when you want the images for your online presence and your offline marketing created professionally. These days, there are thousands of graphic designers all over the world, and the Internet allows you to access all of them for your needs. It is important to remember that…
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Throughout the year, the various holidays offer companies special opportunities to get more out of their online marketing. The beauty of online marketing is that its is extremely versatile and dynamic. A company does not have to spend the kind of time or money on an online campaign that it would spend on an offline…
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Back in 2014, Facebook dropped the not-so-subtle hint that organic news feed posts were going to be phased out in lieu of paid advertising. While Facebook justifies its move by saying that there are a minimum of 1,500 business posts that could appear in a user’s news feed at any one time, the fact is…
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The Internet not only offers website owners ways to reach millions of prospective clients around the world, but it also gives the tools necessary to generate the type of content that those prospective customers will enjoy. If you are new to SEO, then it helps to have free tools you can use to get the…
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