Your business website is the face of your company to millions of potential customers all over the world. Despite the importance of a website, there are plenty of business owners who do not invest the resources necessary to keep their website healthy and relevant. Aside from being the first impression your business makes to potential…
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Ah, social media. To the business owner, social media looks like a great place to talk directly to millions of potential customers for free. But for the digital marketing expert, social media is a long-term commitment that only works when it is fed the right information on a regular basis. To be able to utilize…
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A good website is a mandatory marketing tool for any company, but that does not prevent many small businesses from either not having a website, or not updating their website regularly. These days, one of the first resources customers ask about when you mention your company is your website. If you want to bring in…
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Any marketing manager who has tried to get a budget approved for content marketing understands that the struggle to get corporate executives and managers to understand the value of content marketing is real. It is always easier to get a budget approved when you can show a return on that investment, which is why we…
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It is not difficult for you to do some research to see where your website ranks in the top search words and phrases in your industry. But when you do get those search results, you may be disappointed at what you find. If your competition is working with a digital agency for their website and…
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What does brand consistency mean for your business? A consistent brand is easy for customers to recognize, and it is the result of having all of your marketing programs working together to develop a consistent image. That sounds impressive, but what does it really mean? It means that if you can develop a consistent brand,…
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Hiring a marketing agency is an important and significant investment for your company. When you decide on which agency to hire, you will be establishing an intimate and long-lasting relationship that will affect the future of your organization. With this in mind, it is incredibly important to have a comprehensive process in place to make…
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An effective creative brief for a logo design project has to be comprehensive in many different ways. The creative brief is what each professional in your organization that is involved in the logo design process will use to do their jobs, so your brief has to tell exactly what the client wants and what the…
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A graphic designer is someone you will turn to when you want the images for your online presence and your offline marketing created professionally. These days, there are thousands of graphic designers all over the world, and the Internet allows you to access all of them for your needs. It is important to remember that…
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Throughout the year, the various holidays offer companies special opportunities to get more out of their online marketing. The beauty of online marketing is that its is extremely versatile and dynamic. A company does not have to spend the kind of time or money on an online campaign that it would spend on an offline…
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