Things move fast on the Internet, and new technology means new functionality for websites. You want your business website to remain relevant, but you do not want to spend money jumping at the latest Internet innovations. That sort of stance is understandable and practical, but there are moments you will come across when it becomes…
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It is understandable why so many small businesses attempt to market their products and services without hiring a digital agency to help. To many business owners, the costs of hiring an digital agency can be prohibitive. But that is only true when you do not understand the value a digital agency can bring, and the…
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Remarketing is the process of taking traffic that has already expressed an interest in your company but has not made a purchase, and turns that traffic into buying customers. This includes traffice that bounced from your site, traffic that requested information but went no further, and traffic that expressed an interest in products but failed…
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Since good blogs need regular content, many blog owners find themselves struggling to find topics. Unless your blog deals with current news events of some kind, it can be difficult to think of something new to write about that will interest your audience. With a little creativity, you will be able to develop a string…
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Search Engine Optimization (SEO) is a very important part to any online marketing program that will help to establish your website as a prime destination for your target audience. To get the best SEO results, you should hire a professional marketing firm because good SEO requires persistent monitoring and updating to be effective. For those…
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Landing pages for your promotions and other website functions are extremely important. Your landing page is often the first impression your website makes on a new customer, so you want to be sure that the landing page looks great. While creating a great looking landing page can sound intimidating, there are actually free tools online…
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One of the biggest challenges we face as a digital marketing agency is helping people to understand how what we do differs from a traditional marketing firm. Once we lay the foundation for understanding digital marketing, then we inevitably move to disputing the many myths that come with using a digital marketing firm. We understand…
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We throw the term “Internet marketing” around a lot when we discuss what we do, but our purpose is actually much more focused than that. One of the things we like to remind our customers is that we are a digital agency, and that is a bit different than an advertising firm. While we also…
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While all marketing is designed to sell products or services, some forms of marketing are expected to get more direct results than others. For example, the investment a company makes in pay per click marketing is considered successful when the conversion rate is high. The conversion rate is the percentage of clicks that turn into…
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When we talk about any Internet marketing campaign, we always mention updating each campaign as an important part of the work that has to be done. But what does that mean? In the case of a pay per click (PPC) campaign, there are several things that you and your Internet marketing partner can do to…
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