An effective creative brief for a logo design project has to be comprehensive in many different ways. The creative brief is what each professional in your organization that is involved in the logo design process will use to do their jobs, so your brief has to tell exactly what the client wants and what the…
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A graphic designer is someone you will turn to when you want the images for your online presence and your offline marketing created professionally. These days, there are thousands of graphic designers all over the world, and the Internet allows you to access all of them for your needs. It is important to remember that…
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Throughout the year, the various holidays offer companies special opportunities to get more out of their online marketing. The beauty of online marketing is that its is extremely versatile and dynamic. A company does not have to spend the kind of time or money on an online campaign that it would spend on an offline…
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Back in 2014, Facebook dropped the not-so-subtle hint that organic news feed posts were going to be phased out in lieu of paid advertising. While Facebook justifies its move by saying that there are a minimum of 1,500 business posts that could appear in a user’s news feed at any one time, the fact is…
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The Internet not only offers website owners ways to reach millions of prospective clients around the world, but it also gives the tools necessary to generate the type of content that those prospective customers will enjoy. If you are new to SEO, then it helps to have free tools you can use to get the…
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Things move fast on the Internet, and new technology means new functionality for websites. You want your business website to remain relevant, but you do not want to spend money jumping at the latest Internet innovations. That sort of stance is understandable and practical, but there are moments you will come across when it becomes…
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It is understandable why so many small businesses attempt to market their products and services without hiring a digital agency to help. To many business owners, the costs of hiring an digital agency can be prohibitive. But that is only true when you do not understand the value a digital agency can bring, and the…
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Remarketing is the process of taking traffic that has already expressed an interest in your company but has not made a purchase, and turns that traffic into buying customers. This includes traffice that bounced from your site, traffic that requested information but went no further, and traffic that expressed an interest in products but failed…
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Since good blogs need regular content, many blog owners find themselves struggling to find topics. Unless your blog deals with current news events of some kind, it can be difficult to think of something new to write about that will interest your audience. With a little creativity, you will be able to develop a string…
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Search Engine Optimization (SEO) is a very important part to any online marketing program that will help to establish your website as a prime destination for your target audience. To get the best SEO results, you should hire a professional marketing firm because good SEO requires persistent monitoring and updating to be effective. For those…
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