After investing a significant amount of time and money into a pay-per-click campaign designed to introduce your newest product, you were disappointed at the lackluster results you saw. As with any type of Internet marketing, pay-per-click marketing is not for the faint of heart. It is as much an art as it is a science,…
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You put together what you thought was a great email with an enticing offer and then sent it out to your customers. But after a few days of waiting, you have almost no results to show for your efforts. What happened? Sometimes people can make email marketing into something much more complicated that it was…
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You spend a lot of time and money on capturing and developing your customers. Once you have a repeat customer, your goal is to keep that customer for a very long time and grow their business with you. But as any Internet marketing expert knows, contacting existing customers can be tricky. If you do not…
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As Google and other search engines continue to put content ahead of keywords, the door has opened for Internet marketing companies that can create pay-per-click programs that reach very specific types of audiences. While Google has always been an effective pay-per-click platform, the truly creative Internet marketing companies are also discovering the power of Facebook…
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All websites have HTTP pages, and then some have HTTPS pages with the same exact content on them. This usually occurs because many websites like to offer certain types of content on HTTP pages instead of HTTPS pages because of the slight performance degradation offered by HTTPS pages. But the website still wants the option…
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As Google continues to refine how people search for websites, it is also changing the way that websites develop content. One of the more recent changes Google has made is that it basically outlawed the use of purchased links on a website to try and enhance traffic. Google wants you to grow your website organically…
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We tend to get involved in the details about SEO and changes in technology, but there are plenty of basic pieces of advice that need to be given if you are going to have a successful website. When it comes to your desktop or mobile website, there are things you can do that will help…
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If there is one thing that can be said about Microsoft, it is that the software giant never goes into any new venture without plenty of preparation. When Microsoft and Yahoo! parted ways, there were rampant rumors about Microsoft possibly buying Yahoo!. The truth is that Microsoft was setting up its own search engine, Bing,…
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It takes an Internet marketing expert years to understand and be able to manipulate the rules of gathering traffic that the search engines develop. To make matters worse, the search engines are constantly releasing new algorithms and changing the rules, which makes every marketing expert tense and on-edge. While it can take years to figure…
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A good e-commerce website has features that benefit your company, and features that benefit your customers. When all of those features come together, you get a website that generates profit while bringing back repeat business. It is important for a website owner to understand what customers expect from an e-commerce website, and it is critical…
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