While all marketing is designed to sell products or services, some forms of marketing are expected to get more direct results than others. For example, the investment a company makes in pay per click marketing is considered successful when the conversion rate is high. The conversion rate is the percentage of clicks that turn into…
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When we talk about any Internet marketing campaign, we always mention updating each campaign as an important part of the work that has to be done. But what does that mean? In the case of a pay per click (PPC) campaign, there are several things that you and your Internet marketing partner can do to…
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You put all of that work into your marketing emails, but your research gives you a disappointing percentage of emails that actually get opened. You may not be able to find out exactly how many people are reading your emails, but you can at least increase the number of people who open them and…
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There are a lot of hurdles you have to jump in an email marketing campaign just to get an email into the inbox of someone who might open it. First, you have to make sure that you have a valid email address. Then you need to find out if the person actually uses that email…
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When you work in Internet marketing, one of the first things you learn is that marketing has to be fun for the audience if it is going to work. If your marketing is boring or dull, then you won’t get nearly the response that you want. But when you take some time to make your…
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There are no absolutes in this world, but there are trends that we can use to avoid utilizing bad marketing tactics. When it comes to pay per click marketing, there are a lot of mistakes you can make that will cost you money. But there are four critical errors that are sometimes made in pay…
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After investing a significant amount of time and money into a pay-per-click campaign designed to introduce your newest product, you were disappointed at the lackluster results you saw. As with any type of Internet marketing, pay-per-click marketing is not for the faint of heart. It is as much an art as it is a science,…
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You put together what you thought was a great email with an enticing offer and then sent it out to your customers. But after a few days of waiting, you have almost no results to show for your efforts. What happened? Sometimes people can make email marketing into something much more complicated that it was…
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You spend a lot of time and money on capturing and developing your customers. Once you have a repeat customer, your goal is to keep that customer for a very long time and grow their business with you. But as any Internet marketing expert knows, contacting existing customers can be tricky. If you do not…
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As Google and other search engines continue to put content ahead of keywords, the door has opened for Internet marketing companies that can create pay-per-click programs that reach very specific types of audiences. While Google has always been an effective pay-per-click platform, the truly creative Internet marketing companies are also discovering the power of Facebook…
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