Blogs

Four Reasons Why Direct Mail Campaigns Still Work

With all of this talk about Internet marketing going on, it is no wonder that business owners think that direct mail is fading away. When you team up with an experienced Internet marketing company, you will find that direct mail is still very effective and gets great results. A good marketing plan includes several different […]

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Four Things You Need At Your Next Trade Show

There is plenty of detailed information on this blog and others about how to create the best trade show materials to show-off your booth. But it would probably be helpful to know which tools, of all the tools that get mentioned, you really need when you start to put your trade show presentation together. Along […]

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Why And How To Change Your Company Logo

Changing your company logo is never something you do on a whim. The decision to change your company logo should only be done when it is absolutely necessary, and it should be a well-planned event. Your logo is something you invest a lot of time and money into as part of your branding efforts. When […]

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5 Reasons You Need A Killer Company Brochure

There is plenty of information on how to introduce your company with a brochure, and how brochures add value to your product presentations. But it is hard to find convincing information on why you really need a company brochure as a means of general introduction. Most business owners understand the value of brochures designed specifically […]

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3 Ways To Strengthen Your Remarketing Program

Remarketing is the process of taking visitors who have bounced from your website and turning them into buying customers. It can be an immediate result, or remarketing could take weeks to bring in a sale. But by staying touch with everyone who expressed some sort of interest in your company's Internet presence, you will be […]

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3 Facts About Your Website Content For 2015

It seems like there is some new content rule coming out every week that caused marketing companies and content creators to have to alter the way they do business. The marketing experts who understand the changes being made to search engines and online marketing in general know that the core values of good content still […]

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Best Ways To Use Printed Banners In Your Business

Sometimes success in business centers around who can call the most attention to themselves for the least amount of money. At a trade show, the company with the huge light show gets all of the traffic because it attracts a lot of attention. But there are ways to call attention to your company that are […]

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3 Reasons Your Company Needs Presentation Folders

As your company prepares for its next sales presentation, you know that you will have to stand out from the competition if you want to win the business. Your products may be better and your service may be legendary in your industry, but that may not be enough to overcome the incredible presentation that the […]

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3 Must Haves for Your Mobile Website

If you are still debating whether or not to invest in a real mobile website, then you are about three to four years behind the technology curve. More people access the Internet via their phones and tablets than their desktop computers and laptops. That means that if your site does not have a fully-functional mobile […]

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Direct Mail vs Email Marketing

As technology advances, many business owners start to think that the old ways of doing things are being replaced. For example, it is a common misconception that email marketing is replacing direct mail marketing because of cost and effectiveness. But when you look at what is really happening in the worlds of email and direct […]

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