One of the aspects of owning a business that many business owners dread is having to deal with change. The best way to handle change is to look at it as an opportunity to utilize new business methods that could help to increase revenue. The other way to look at change is that your competition […]
Each morning you put on your best business suit and head out into the world to try and drum up more business for your company. If your brand marketing is strong, then that significantly enhances your ability to present your sales presentation to potential clients. Brand marketing is a very complicated process that consists of […]
It is pretty common these days for business owners to put a lot of stock in having a great website and understand the importance of social media, but it is also common for business owners to completely miss the point on mobile marketing. The days of "I'll just create a text version of my website […]
When you spend years wearing the same type of clothes and having the same haircut, people recognize you even when they do not see your face. If you are smart, then you use that high level of recognition to generate revenue in some way. But when you change your clothes and cut your hair, no […]
Trade shows represent a significant investment for any company that puts on a display, so it is imperative that each company get the maximum return for their dollar. By just doing the basics of setting up a table and displaying product, a company is only doing a fraction of the work necessary to maximize their […]
Social media is one of the most effective ways to promote your website, for several reasons. For one thing, social media can reach millions of potential customers all over the world simultaneously with any marketing message you choose. You can also do much of your social media marketing for free, which makes it extremely cost-effective. […]
Marketing experts can talk for hours about website content and how important it is to the success of any website, but a lot of that talk is useless without the basics. If you want to get the absolute most out of all of your Internet content, then forget worrying about the title and the keywords and […]
Google and Twitter recently signed an agreement that rekindled a service that had stopped in 2012. For about a year, Google was offering real-time access to tweets as part of its search engine service. For example, if you decided to do a search on Kanye West, then one of Kanye's always entertaining tweets would show […]
When we talk about linking strategies with our clients, we use the term "organic linking" a lot. The concept of something being organic elicits thoughts of a pure and natural process that is not altered by anything synthetic. Years ago, the idea of organic links was something that only higher end marketing firms like ours […]
Whenever we take on a new client, a huge part of our process involves brainstorming ideas. We brainstorm ideas with the client and then we brainstorm among ourselves. There is a significant difference between bouncing ideas off of our clients and sitting down in one of our conference rooms and creating the ideas that will […]
