Google and Twitter recently signed an agreement that rekindled a service that had stopped in 2012. For about a year, Google was offering real-time access to tweets as part of its search engine service. For example, if you decided to do a search on Kanye West, then one of Kanye’s always entertaining tweets would show…
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When we talk about linking strategies with our clients, we use the term “organic linking” a lot. The concept of something being organic elicits thoughts of a pure and natural process that is not altered by anything synthetic. Years ago, the idea of organic links was something that only higher end marketing firms like ours…
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Whenever we take on a new client, a huge part of our process involves brainstorming ideas. We brainstorm ideas with the client and then we brainstorm among ourselves. There is a significant difference between bouncing ideas off of our clients and sitting down in one of our conference rooms and creating the ideas that will…
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One of the things we always talk about is the need for online as well as offline marketing to promote your website. We could talk for hours about the need to maintain a consistent marketing look along your website and marketing pamphlets to help boost brand recognition. But what does all of that really mean?…
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Happy Snowy Monday from Tom&Co! Hope you are all staying warm and safe with this crazy weather. And if you live in another part of the country or the world where its warm and sunny, good for you! Today we have a text messaging service website Pure Texting. They provide SMS services to businesses who…
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We talk a lot about creating robust websites, developing a mobile app for your site and utilizing the latest traffic-grabbing techniques to grow your site. But one of the details we have left out is a discussion about the very basic elements that every website needs, yet many websites do not have. Some of the…
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As we read through these blog posts we do our best to address as many important issues as possible because it is our job to keep you guys informed. One thing we noticed is that we spend a lot of time talking about improving your company’s brand name recognition, but we have spent almost no…
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Now that 2014 has transitioned into 2015, things feel pretty much the same, right? If you work in the marketing world, then you know that things are changing rapidly and what worked in 2014 is probably not going to work in 2015. Your most significant marketing tool, is going to need to have certain features…
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These days, many business owners find it easy to get caught up in the digital marketing frenzy that seems to have gripped the entire world. As Internet marketing experts, we understand the intricacies of creating an effective digital marketing plan that will enhance your revenue. But as marketing enthusiasts in general, we also know that…
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