It is our job to stay ahead of the curve when it comes to marketing information, which is why we are fully prepared to handle your marketing needs in 2015. The marketing world changes constantly and what worked in 2014 may not work as well in 2015. As the year starts to come to an…
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As you prepare your trade show booth for each upcoming industry event, you need to make sure that you are doing everything you can to accessorize your booth properly. As trade show experts, we understand how to bring attention to your booth without alienating any part of the audience. There is such a thing as…
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Every once in a while we will get a print job from a customer that is set up to be a direct mailing project. We always offer our services as direct mail experts, but occasionally clients will decline to let us handle their direct mail campaigns. To put it bluntly, your direct mail campaign needs…
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Any small business owner who is serious about growing their business using social media needs to hire us to manage their social media presence. Why? Because we are an impartial third-party with professional experience in using social media to create good web traffic. If you are trying to manage your own social media presence, then…
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To many business owners, getting printed t-shirts is one of the biggest marketing cliches around. But have you ever wondered why, if the idea of custom t-shirts is so common, there are companies that still print them? The reason is because custom printed t-shirts work and we can give you four good reasons why you…
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One of the more powerful, yet subtle, online marketing tools available is a form of advertising known as pay-per-click advertising, also known as PPC advertising. This is a form of advertising that utilizes search keywords to help put your message in front of a target audience that is interested in what your company has to…
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Does it still pay to use direct mail campaigns for your business? Most direct marketing now takes the form of either email or text message marketing, which means that direct mail marketing has been left to those smart business owners who see its real value. Our USPS Every Door Direct Mail program offers incredible value…
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There is the right way to make a good first impression with an important presentation, and there is the wrong way to do it. The wrong way involves using standard presentation folders with sticker and writing on them to try and give the impression that the folders were customized. The right way is to contact…
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A trade show is a place where you can meet new customers, network with industry experts and find out the latest information on industry innovations. But if you want to really find success at a trade show, then you need a booth that will attract and interest people. We are experts at developing the ideal…
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If you spend enough time looking for a good Internet marketing firm, then you are bound to see all of the industry buzz words thrown around and used with reckless abandon. At Tom and Company, we are determined to make sure that our customers not only understand what all of those buzz words mean, but…
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