Last year it was found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Simply put, it’s the most important social marketing tool for companies looking to expand their presence online. So what does this mean for you? It means that it’s time to build a LinkedIn page! This week’s article…
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Many of our clients are wondering how to get started in social media marketing. While they may have their personal FaceBook or Twitter account, a plan of action is required in order to use it effectively for a business. Before you give up on the idea of using FaceBook, Twitter, or a Pinterest account to…
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Whether it’s an awesome Groupon offering a trip to Ireland for pennies or a restaurant promoting Friday as the night that kids eat free, some offers are simply irresistible. How can you make people pine for your products the way you do for others? There are three main things great offers have in common. They…
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Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes…
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If you’re someone who still needs convincing on the sweeping impact of mobile marketing on small businesses, consider the latest mobile survey from Google this past month: 77% of Smartphone users search for local businesses on the smart phone. Of those, 90% of those searches resulted in some sort of action – whether it was…
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Mobile marketing is taking small businesses to new heights through its plethora of convenient, low cost solutions. Why should you be there? Well, consider this: 94% of US Smartphone users have searched for local information and 90% of those have taken action as a result. 50% of those people look for that information weekly while…
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Websites are always a work in progress and our customers are always finding things they want to change, adjust or bring forward. That being said, sometimes too much change can be a bad thing. In the spirit of that, here are some VERY general guidelines for you, to ponder before asking a company like ours…
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We’re not much for wish-casting here at Tom&Co., but hey – why not put some skin in the game and take a chance by making some bold predictions for the next year? Now mind you, these are trends, not fads as trends tend to stick around while fads are only hot for a few months…
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Every year is a thing and every year will be the new year of something or another. Companies everywhere pay marketing consultant exorbitant amounts of money to make predictions that aren’t really predictions, but more like generalized forecasts that are roughly in line with there technology is at a given point in time. To save…
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In an age where everything and its mother is digitized, there’s still something to be said for having collateral that people can hold in their hands. As such, brochures are some of the most effective means of marketing communication you can deploy. With that being said, most brochures are – in a word – awful.…
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