While there is certainly no, single magic bullet to help take your brand to the next level, there are four foundational ingredients that solid brands have to live on. Mixing these ingredients together is how you succeed in creating a good brand. The right customer – In a world where everyone wants everything from everybody,…
DetailsLast week we talked about business cards and how they’ve more or less proven themselves as timeless pieces that have a place in anyone’s overall marketing strategy. In that same vein, we have postcards – which are a fantastically simple, yet low-cost sales tool that are easier to use than ever. For businesses large and…
DetailsDon’t let the naysayers fool you – the business card is far from dead. In fact, it’s still among the most valuable tools in a business owners’ arsenal. While everyone talks about bumping phones together, using apps to pass information and self-sharing – the truth is that the business card still has plenty of life…
DetailsThese days, technology has created the illusion that the do-it-yourself method is the best way to do things. But when you are trying to run a business, doing some things yourself can actually be counterproductive. For example, printing your own business cards can sound like a great idea, but there are several benefits to letting…
DetailsIn digi-land, 2013 will likely go down as the year that organizations began to whole-heartedly endorse different tactics for digital marketing in a big, big way. In fact, it’s probably the year that digital media made itself must have and dare we say – has become socially acceptable? So what’s in store for 2014? Time…
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