The online retail world has become a battleground with everyone lining up against Amazon. Over the past few years, the Amazon business model has proven to be so successful that Amazon is now one of the largest retailers in the world. As Amazon continues to gobble up market share, it is having a significant…
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Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…
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Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…
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Stephen Hawking is an enduring educational and cultural icon because of his brilliance and his ability to overcome tremendous challenges to maximize his impact on the world. When he passed away, some people thought that his death would mean the end of an era. But the truth is that the attention brought to his…
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Every year business experts question how content marketing could possibly change and every year digital marketing experts release lists of changes that can be expected. The idea of delivering content on a website in a way that generates revenue is constantly evolving, and in 2018 we are starting to see what were once fads…
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Have you ever wondered why you see so many more large brands at the live events you attend? From concerts to sporting events, the biggest brands in the world are buying more and more marketing space to reach audiences. Sometimes the matches don’t quite make sense; like when a car insurance company sponsors a…
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When it comes to choosing social media platforms for your business, it helps to understand each platform and the audience they attract. Facebook has an older audience, while Instagram seems to attract younger users who are always on the go. Any business can use Instagram to boost their brand and increase revenue, but it…
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Voice searching has become extremely popular over the past few years to the point where mega-retailers such as Amazon are releasing their own voice-activated products. The idea of being able to speak your search criteria into a search engine started as a novelty, but it has quickly expanded into one of the fastest growing…
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A blue collar job is one that is considered the more common hourly wage position in the work force. For decades, blue collar jobs were in construction, manufacturing, maintenance, retail, and other professions where their labor force dominated the employment environment. But as the United States watches its economy transition from manufacturing to information,…
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Social media is a marketing tool that is constantly evolving and it is an important part of most marketing plans. One of the companion pieces that usually goes with a social media marketing campaign is the development of a social network consisting of customers, vendors, and other pieces of your business. Creating a social…
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