When it comes to choosing social media platforms for your business, it helps to understand each platform and the audience they attract. Facebook has an older audience, while Instagram seems to attract younger users who are always on the go. Any business can use Instagram to boost their brand and increase revenue, but it…
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Voice searching has become extremely popular over the past few years to the point where mega-retailers such as Amazon are releasing their own voice-activated products. The idea of being able to speak your search criteria into a search engine started as a novelty, but it has quickly expanded into one of the fastest growing…
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A blue collar job is one that is considered the more common hourly wage position in the work force. For decades, blue collar jobs were in construction, manufacturing, maintenance, retail, and other professions where their labor force dominated the employment environment. But as the United States watches its economy transition from manufacturing to information,…
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Social media is a marketing tool that is constantly evolving and it is an important part of most marketing plans. One of the companion pieces that usually goes with a social media marketing campaign is the development of a social network consisting of customers, vendors, and other pieces of your business. Creating a social…
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There was a time during 2017 when many digital marketing experts declared that influencer marketing would be dead by the end of 2018. Instead of allowing this type of advertising to die, marketing experts have instead refined the idea of influencer marketing and now the concept has seen a resurgence. Nearly every company that…
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Digital platforms are growing at an amazing rate and your company needs to become familiar with the ones that can help to grow your business. More and more consumers are responding to Internet marketing, and that means that you and your company should consider investing in digital marketing services in the very near future.…
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As new technology gets introduced into the digital marketing arena, it is necessary for digital marketing professionals to try and determine how that technology will benefit their clients. Ever since the rise in popularity of voice search devices from Microsoft and Google, the idea of voice search has started to take on a life…
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Small business owners are usually best served by hiring digital marketing agencies to worry about growing their online presence. But even if you hire a professional company to handle your online marketing, you still need to understand the basics of SEO so that you have an idea as to what is going on. On…
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For some time, it has been safe to assume that all of your customers are using Google to do searches for your products and companies in your industry. But that is no longer a sure bet as social media is starting to sneak up on search engines as the primary way that people search…
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In order for your website to be effective, it must have a purpose. Most business owners would think that the purpose of their website is to inspire customers to buy products or services, but how would you do that? Most of the content on a website is written to enhance a brand and gain recognition…
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