As new technology gets introduced into the digital marketing arena, it is necessary for digital marketing professionals to try and determine how that technology will benefit their clients. Ever since the rise in popularity of voice search devices from Microsoft and Google, the idea of voice search has started to take on a life…
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Small business owners are usually best served by hiring digital marketing agencies to worry about growing their online presence. But even if you hire a professional company to handle your online marketing, you still need to understand the basics of SEO so that you have an idea as to what is going on. On…
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For some time, it has been safe to assume that all of your customers are using Google to do searches for your products and companies in your industry. But that is no longer a sure bet as social media is starting to sneak up on search engines as the primary way that people search…
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In order for your website to be effective, it must have a purpose. Most business owners would think that the purpose of their website is to inspire customers to buy products or services, but how would you do that? Most of the content on a website is written to enhance a brand and gain recognition…
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If the end of 2017 was any indication, 2018 promises to be a year of significant innovation in the digital marketing field. Whenever technology makes leaps in its evolution, the digital marketing industry responds with new and more powerful ways to reach a target market. As 2018 gets underway, there are several different aspects…
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Social media has been getting a lot of attention lately and video hosting websites are also getting plenty of headlines. What seems to be getting lost in all of these new platforms is the idea that good old blogging is still an effective way for you to promote your business. The idea behind blogging…
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When Google takes an interest in anything to do with the Internet, there is always a very good reason for it. Google believes in unifying as much of the Internet as possible to give users a satisfying experience each and every time. To achieve this goal, Google has partnered with many Internet giants and…
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Your website is extremely important to all of your company’s marketing activities, and your homepage is your website’s first impression. As the saying goes, you don’t get a second chance to make a first impression. Your homepage needs to be user friendly and be the kind of online resource that your visitors will want…
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From the moment that people could surf the Internet on their phones, marketing experts have been battling with finding ways to put effective advertising on the tiny screens. Years later, there is some progress in mobile marketing but it is not generating the kind of revenue clients need to stay in business. Why is…
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When a digital marketing professional analyzes a situation and puts together a plan, they look at the entire process much differently than people who are not as experienced. While it takes years to become an accomplished digital marketing professional, it never hurts for website owners to learn some of the very basics the pros…
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