If the end of 2017 was any indication, 2018 promises to be a year of significant innovation in the digital marketing field. Whenever technology makes leaps in its evolution, the digital marketing industry responds with new and more powerful ways to reach a target market. As 2018 gets underway, there are several different aspects…
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Social media has been getting a lot of attention lately and video hosting websites are also getting plenty of headlines. What seems to be getting lost in all of these new platforms is the idea that good old blogging is still an effective way for you to promote your business. The idea behind blogging…
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When Google takes an interest in anything to do with the Internet, there is always a very good reason for it. Google believes in unifying as much of the Internet as possible to give users a satisfying experience each and every time. To achieve this goal, Google has partnered with many Internet giants and…
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Your website is extremely important to all of your company’s marketing activities, and your homepage is your website’s first impression. As the saying goes, you don’t get a second chance to make a first impression. Your homepage needs to be user friendly and be the kind of online resource that your visitors will want…
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From the moment that people could surf the Internet on their phones, marketing experts have been battling with finding ways to put effective advertising on the tiny screens. Years later, there is some progress in mobile marketing but it is not generating the kind of revenue clients need to stay in business. Why is…
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When a digital marketing professional analyzes a situation and puts together a plan, they look at the entire process much differently than people who are not as experienced. While it takes years to become an accomplished digital marketing professional, it never hurts for website owners to learn some of the very basics the pros…
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Any company that utilizes the service of a digital marketing professional is going to find that there is an adjustment period that has to happen before there can be good results. It is not easy to hand over the brand management of your company to a separate organization, but it will wind up being…
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Website and business owners get plenty of advice on how to choose the perfect digital marketing company. But what about the signs that a company is not the one you want to do business with? When it comes to warning signs that you are dealing with a less-than-stellar digital marketing company, these are the…
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Digital marketing is becoming more important to businesses of all sizes, and that means that it is time for business owners to become more familiar with how to improve their marketing return on investment. It is always best to leave the numbers and marketing planning to the experts, but there are plenty of things…
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It looks like 2018 is lining up to be an even more dynamic year for digital marketing than 2017 as the marketing industry is getting ready to make some pretty dramatic changes. Now is the time to get involved with a professional digital marketing organization to give you the right advice you need on…
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