Any company that utilizes the service of a digital marketing professional is going to find that there is an adjustment period that has to happen before there can be good results. It is not easy to hand over the brand management of your company to a separate organization, but it will wind up being…
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Website and business owners get plenty of advice on how to choose the perfect digital marketing company. But what about the signs that a company is not the one you want to do business with? When it comes to warning signs that you are dealing with a less-than-stellar digital marketing company, these are the…
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Digital marketing is becoming more important to businesses of all sizes, and that means that it is time for business owners to become more familiar with how to improve their marketing return on investment. It is always best to leave the numbers and marketing planning to the experts, but there are plenty of things…
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It looks like 2018 is lining up to be an even more dynamic year for digital marketing than 2017 as the marketing industry is getting ready to make some pretty dramatic changes. Now is the time to get involved with a professional digital marketing organization to give you the right advice you need on…
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All signs point to 2018 being another big year for social media marketing, but it also looks to be a year of changes as well. As we creep up on 2018, it is important to get your social media presence together and start thinking about what you will need to do to maximize your…
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When mobile computing started to really become popular a few years ago, digital marketing companies started scrambling to find ways to present ads on those very small screens. It was obvious from the beginning that traditional banner and pop-up ads were not going to work, so other forms of marketing were developed. It is…
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As the field of digital marketing continues to expand, the possibilities to advertise a small business expand as well. There is absolutely nothing wrong with experimenting with new kinds of social media marketing or trying out the latest marketing fad just to see what kind of results you get. But there are certain digital…
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The holidays are a time when people start making travel plans and start shopping for friends and family. This is the time of year when retailers want to get the most out of their websites in the hopes of increasing business throughout the year. As the holidays get heated up, there are plenty of…
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When you talk about digital marketing, you are talking about a profession that covers several different fields and involves a lot of different kinds of experts. At its core, digital marketing is essentially about branding, data usage, and content management. You could take just about any task in digital marketing and place it into…
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The idea of utilizing the Internet as a major marketing resource is finally gaining traction in the corporate world. As more companies start to respect the marketing power of the Internet, they are also turning to professional digital marketing agencies to get the job done. But why are so many companies putting their brand…
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