There was a time during 2017 when many digital marketing experts declared that influencer marketing would be dead by the end of 2018. Instead of allowing this type of advertising to die, marketing experts have instead refined the idea of influencer marketing and now the concept has seen a resurgence. Nearly every company that…
Details
Digital platforms are growing at an amazing rate and your company needs to become familiar with the ones that can help to grow your business. More and more consumers are responding to Internet marketing, and that means that you and your company should consider investing in digital marketing services in the very near future.…
Details
As new technology gets introduced into the digital marketing arena, it is necessary for digital marketing professionals to try and determine how that technology will benefit their clients. Ever since the rise in popularity of voice search devices from Microsoft and Google, the idea of voice search has started to take on a life…
Details
Small business owners are usually best served by hiring digital marketing agencies to worry about growing their online presence. But even if you hire a professional company to handle your online marketing, you still need to understand the basics of SEO so that you have an idea as to what is going on. On…
Details
For some time, it has been safe to assume that all of your customers are using Google to do searches for your products and companies in your industry. But that is no longer a sure bet as social media is starting to sneak up on search engines as the primary way that people search…
Details
In order for your website to be effective, it must have a purpose. Most business owners would think that the purpose of their website is to inspire customers to buy products or services, but how would you do that? Most of the content on a website is written to enhance a brand and gain recognition…
Details
If the end of 2017 was any indication, 2018 promises to be a year of significant innovation in the digital marketing field. Whenever technology makes leaps in its evolution, the digital marketing industry responds with new and more powerful ways to reach a target market. As 2018 gets underway, there are several different aspects…
Details
Social media has been getting a lot of attention lately and video hosting websites are also getting plenty of headlines. What seems to be getting lost in all of these new platforms is the idea that good old blogging is still an effective way for you to promote your business. The idea behind blogging…
Details
When Google takes an interest in anything to do with the Internet, there is always a very good reason for it. Google believes in unifying as much of the Internet as possible to give users a satisfying experience each and every time. To achieve this goal, Google has partnered with many Internet giants and…
Details
Your website is extremely important to all of your company’s marketing activities, and your homepage is your website’s first impression. As the saying goes, you don’t get a second chance to make a first impression. Your homepage needs to be user friendly and be the kind of online resource that your visitors will want…
Details