A business brand is more than just your company name or your logo. A brand is the way in which your customers and consumers in your target audience see and perceive your business. With enough hard work and the right digital agency on your side, your brand can be strong and positive. The thing about…
What does brand consistency mean for your business? A consistent brand is easy for customers to recognize, and it is the result of having all of your marketing programs working together to develop a consistent image. That sounds impressive, but what does it really mean? It means that if you can develop a consistent brand,…
Chances are if you’re reading this post that you’re considering creating a brochure for your business but you’re unsure of how to do it the right way in order to make sure you get the kind of response you want. After all, when you add up the costs of getting any piece of marketing collateral…
Does your business have a brand? Even if it’s not something you’ve thought about all that much, the chances are that your clients have. You may even already have a reputation for doing a certain type of work unbeknownst to you. That’s why it’s important to get involved with branding as soon as possible. The…
Logos are an intrinsic part of any businesses’ image. Well designed logos can do wonders for your brand while a bad one can cause lots of damage. Creating a great logo takes a lot of thought and creativity and many elements need to come together in order to get it right. Whether you’re trying to…
Uniforms are commonly associated with students, police and fire fighters, but they’re also becoming an increasing social norm in the business world as well. There are several reasons for that, some of which we’ll outline today. Whether or not you’ve ever contemplated a move to uniforms or some sort of a more formalized dress code,…
While there is certainly no, single magic bullet to help take your brand to the next level, there are four foundational ingredients that solid brands have to live on. Mixing these ingredients together is how you succeed in creating a good brand. The right customer – In a world where everyone wants everything from everybody,…