Online reviews play a huge role in consumers’ buying decisions. Statistics show that the average consumer spends 13 minutes, 45 seconds reading reviews before making a purchase. And 52% of 18- to 54-year-olds says they “always” read reviews for local businesses. Bottom line: If you want to maintain your positive reputation and get ready to…
As Governor Andrew Cuomo plans for a slow, phased reopening of New York, many retail outlets and restaurants in downstate New York might not be ready to open for several weeks. But you can take advantage of your website as an alternate revenue stream. Your website can also help you execute a strong re-opening by…
Governor Andrew Cuomo has announced a phased reopening of New York. Small business owners can start getting ready to get back to business. Just as you should put the proper plan in place to ensure your employees can stay safe from the virus while at work, you should launch your marketing campaign to prepare for…
New York has now been “On Pause” for more than two months. In the beginning, business owners flooded inboxes with messages urging their contacts to “stay safe.” Emails outlined plans of action: “Our stores are closed, but our website is open for business!” “Our dining rooms are closed, but you can order take-out!” The most…