Creating a Buyer Persona for your Business

The era of big data has opened up marketing possibilities that had never been available before. Digital marketing experts have been creating buying personas for a long time, but the new data that is being collected these days can help create more accurate buying personas with more predictable reactions to changes in product specifications and…

Essential Elements of B2B Marketing

Business-to-business (B2B) marketing is a science and an art. Digital marketing experts are gathering more information than ever before to help increase the success of a B2B campaign, and that includes buying trends based on social media posts. But as much as the technology and amount of information has changed, there are still elements that…