You invent the best widget in the world and decide to launch it on your own e-commerce website. You soon start to gain a rabid but small following of people who regularly feed you information on what you could do to make your product and its advertising better. You engage your growing customer base…
An online business such as an online retail store requires a steady flow of paying customers to be successful. Every online business starts with a digital marketing game plan and that game plan includes everything from improving search engine results standings to finding ways to bring in new online customers. Before you start trying…
In the world of digital marketing, video has become extremely important in getting the attention of web traffic and in getting a point across. But there are still many companies who avoid getting involved in video because they believe that video production is expensive. The good news is that not only is video production…
Digital marketing is a great field to get into if you like to use your creativity and attention to detail to help others grow their businesses. You can start your career by getting a degree in marketing and then maybe a degree in business. They will teach you many things when you are getting…
Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…
Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…
There was a time during 2017 when many digital marketing experts declared that influencer marketing would be dead by the end of 2018. Instead of allowing this type of advertising to die, marketing experts have instead refined the idea of influencer marketing and now the concept has seen a resurgence. Nearly every company that…
Digital platforms are growing at an amazing rate and your company needs to become familiar with the ones that can help to grow your business. More and more consumers are responding to Internet marketing, and that means that you and your company should consider investing in digital marketing services in the very near future.…
As new technology gets introduced into the digital marketing arena, it is necessary for digital marketing professionals to try and determine how that technology will benefit their clients. Ever since the rise in popularity of voice search devices from Microsoft and Google, the idea of voice search has started to take on a life…
For some time, it has been safe to assume that all of your customers are using Google to do searches for your products and companies in your industry. But that is no longer a sure bet as social media is starting to sneak up on search engines as the primary way that people search…