Most internet users today recognize they will sacrifice some of their personal privacy for the privilege of shopping and socializing online. By willingly sharing information about themselves – including the websites they visit and purchases they make online – they will gain the benefits of having more tailored results and recommendations when they’re searching online…
Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only…
Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold: First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI. Second, organic social media…
Blogging has been around for a very long time, and it has allowed creative and energetic people to have outlets for their ideas. But blogging is also extremely critical to any business that wants to grow and succeed. If you currently do not blog for your business, then let us give you some good…
You have tried everything you can think of and a bunch of things you read about to get your website to produce web traffic, but nothing is working. Your traffic conversion rates are terrible and your daily number of visitors is well below expectations. You need your website to generate revenue, and there are…
You invent the best widget in the world and decide to launch it on your own e-commerce website. You soon start to gain a rabid but small following of people who regularly feed you information on what you could do to make your product and its advertising better. You engage your growing customer base…
An online business such as an online retail store requires a steady flow of paying customers to be successful. Every online business starts with a digital marketing game plan and that game plan includes everything from improving search engine results standings to finding ways to bring in new online customers. Before you start trying…
In the world of digital marketing, video has become extremely important in getting the attention of web traffic and in getting a point across. But there are still many companies who avoid getting involved in video because they believe that video production is expensive. The good news is that not only is video production…
Digital marketing is a great field to get into if you like to use your creativity and attention to detail to help others grow their businesses. You can start your career by getting a degree in marketing and then maybe a degree in business. They will teach you many things when you are getting…
Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…