Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…
Digital marketing is constantly evolving because there is this undying need to enhance the return on investment. The more information a firm can supply a customer with minimal investment the more ongoing business the customer will do with that firm. In the early days of personalization, data was used to group people together based…
Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…
There was a time during 2017 when many digital marketing experts declared that influencer marketing would be dead by the end of 2018. Instead of allowing this type of advertising to die, marketing experts have instead refined the idea of influencer marketing and now the concept has seen a resurgence. Nearly every company that…
Digital platforms are growing at an amazing rate and your company needs to become familiar with the ones that can help to grow your business. More and more consumers are responding to Internet marketing, and that means that you and your company should consider investing in digital marketing services in the very near future.…
As new technology gets introduced into the digital marketing arena, it is necessary for digital marketing professionals to try and determine how that technology will benefit their clients. Ever since the rise in popularity of voice search devices from Microsoft and Google, the idea of voice search has started to take on a life…
For some time, it has been safe to assume that all of your customers are using Google to do searches for your products and companies in your industry. But that is no longer a sure bet as social media is starting to sneak up on search engines as the primary way that people search…
If the end of 2017 was any indication, 2018 promises to be a year of significant innovation in the digital marketing field. Whenever technology makes leaps in its evolution, the digital marketing industry responds with new and more powerful ways to reach a target market. As 2018 gets underway, there are several different aspects…
Any company that utilizes the service of a digital marketing professional is going to find that there is an adjustment period that has to happen before there can be good results. It is not easy to hand over the brand management of your company to a separate organization, but it will wind up being…
Website and business owners get plenty of advice on how to choose the perfect digital marketing company. But what about the signs that a company is not the one you want to do business with? When it comes to warning signs that you are dealing with a less-than-stellar digital marketing company, these are the…