The Bittersweet of Data Privacy

Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only…

Tips For Creating Content Your Audience Will Want To Share

Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold:  First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI.  Second, organic social media…