Why Offline Marketing Still Matters

Why Offline Marketing Still Matters

For the average person, there is a myth that all young people (Millennials and younger) bypass the printed media and only use digital information. But in a 2013 report done by the Newspaper Association of America, approximately 68 percent of people ages 18 to 24 read printed newspaper advertisements. Not only do they read the…

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Timing is Everything: Make Use of Your Email Lists with Smart Marketing

Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes…