Direct mail marketing enables you as a business to communicate directly with a consumer. You can use mail to introduce a new aspect of your business such as a product or a service or remind customers that you are still around. You can also use mailings to send consumers physical coupons that they can bring…
As each new year approaches, business professionals tend to look back on the current year to consider correcting their failures and replicating their successes. The key to business success is to always look to the future, but use your experience as the foundation for making good decisions. With marketing, we can take what we learned…
With all of this talk about Internet marketing going on, it is no wonder that business owners think that direct mail is fading away. When you team up with an experienced Internet marketing company, you will find that direct mail is still very effective and gets great results. A good marketing plan includes several different…
There is plenty of detailed information on this blog and others about how to create the best trade show materials to show-off your booth. But it would probably be helpful to know which tools, of all the tools that get mentioned, you really need when you start to put your trade show presentation together. Along…
As your company prepares for its next sales presentation, you know that you will have to stand out from the competition if you want to win the business. Your products may be better and your service may be legendary in your industry, but that may not be enough to overcome the incredible presentation that the…
Internet marketing experts are constantly developing new methods for developing content and websites that appeal to a broad selection of search engines. To the average user, it seems like Google is the only option out there. The truth is that there are other search engines that get enough traffic to justify making them part of…
For the average person, there is a myth that all young people (Millennials and younger) bypass the printed media and only use digital information. But in a 2013 report done by the Newspaper Association of America, approximately 68 percent of people ages 18 to 24 read printed newspaper advertisements. Not only do they read the…
It is our job to stay ahead of the curve when it comes to marketing information, which is why we are fully prepared to handle your marketing needs in 2015. The marketing world changes constantly and what worked in 2014 may not work as well in 2015. As the year starts to come to an…
Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes…
If you’re someone who still needs convincing on the sweeping impact of mobile marketing on small businesses, consider the latest mobile survey from Google this past month: 77% of Smartphone users search for local businesses on the smart phone. Of those, 90% of those searches resulted in some sort of action – whether it was…